After getting her big break on TikTok in 2019 when she created the clown makeup trend that swept the app, Avani Gregg is now setting Gen Z beauty trends with her own collection. 

On Tuesday, luxury hair-care brand Ouai launched its $32 Fur Bébé pet shampoo to coincide with National Puppy Day.

Since last week, a wave of beauty brands, founders and retailers have spoken out on social media against the rising number of anti-Asian hate crimes that have taken place in the U.S. and globally over the past year.

One year since salons were first impacted by pandemic shutdowns in the U.S., Mane Addicts and Ouai founder Jen Atkin and other hairfluencers are teaming up with Dyson to bring exposure to the challenges stylists have faced over the past year.

A range of livestream shopping platforms are springing up with a focus on the future.

While still rare, a growing number of brands are adding accessible packaging and site technology to serve visually impaired customers.

Beauty founders taking inspiration from the cosmos as astrology-themed brands and products proliferate.

For many mass beauty brands that had once relied on traditional in-store experiences, the shift to e-commerce was already happening pre-pandemic. One year in, what was once a forward-thinking strategy is now a necessity.

Streetwear collabs have emerged as a popular way for heritage luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn.