NYX Cosmetics becomes first brand to use Triller’s livestream shopping As beauty brands continue to invest in social commerce, NYX Professional Makeup is one of the first brands to adopt livestream shpping capabilities on short video platform Triller.
Luxury ‘dog beauty’ is officially a thing thanks to pampered pandemic pets Founded by Vogue alums, Pride + Groom is one of several premium pet-care brands making its way into human salons and beauty retailers.
Maybelline and Dove rank as top Gen-Z beauty brands When it comes to Gen Z’s favorite beauty brands, accessible drugstore names top the list, according to a new report.
Jeffree Star on his beauty business: ‘I’m uncancelable’ Polarizing beauty influencer Jeffree Star works toward an image makeover.
Typology is the latest accessible skin-care brand to venture into hair The number of skin-care brands with hair products continues to grow as accessible French skin-care brand Typology brings its ingredient-focused skin care into the hair category.
‘They want to touch all the testers’: Physical beauty retail rebounds For U.S. beauty shoppers heading back into stores for the first time since the pandemic began, they can expect their experience to be less hands-on and more digital.
Minimalist beauty gets a new makeup brand with Minori Founded by an Ipsy alum, minimalist brand Minori launches with a focus on no-makeup makeup.
What Instagram’s expanded shopping features mean for beauty As Instagram rolls out new shopping functionality at a rapid pace, beauty brands are getting on board with new features.
Livestream shopping goes upscale with pure-play e-tailers The growing adoption of livestream shopping is increasingly spreading to fashion and beauty e-tailers.