Oral care brand GuruNanda conquered TikTok Shop by selling millions of dollars of mouthwash, electric toothbrushes and whitening strips during the retailer’s 2024 prime. Today, CEO Puneet Nanda has refocused the company’s marketing prowess on its first specialty beauty brick-and-mortar retail launch with Ulta Beauty. Nanda sat down with Glossy...

How do you best train an in-store sales associate for success? Glossy spoke to execs from top specialty beauty retailers, including Bluemercury and Goop, plus longtime retail associates at beauty’s top boutiques and counters, to unpack the ways retailers can best prepare customer-facing sales associates for robust sales and customer...

This week, I checked in with executives at P&G to learn about the five-year beta test behind this month's Gemz waterless shampoo and conditioner launch at Target stores. The waterless hair category continues to grow thanks to interest from Gen-Z shoppers and avid travelers. Popular formats include woven and solid...

Beauty dupes have never been more popular. The same goes for the lawsuits that try to remove them from store shelves. Glossy spoke to trademark attorneys to unpack recent cases between Benefit and E.l.f. Beauty, Sol de Janeiro and MCoBeauty, Supergoop! versus Five Below, and more, to understand the industry...

Brand protection attorney Elizabeth Milian joins the Glossy Beauty Podcast to unpack recent beauty industry lawsuits around product dupes.

This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon's Prime Days sale through discounted rides to Sephora stores. Additionally, L’Oréal-owned Maybelline sponsors WWE wrestling, Wonderskin becomes an Amazon category...

Ulta Beauty announced Thursday that it has purchased U.K.-based specialty beauty retailer SpaceNK Limited from PE firm Manzanita Capital. Space NK currently operates 83 specialty beauty stores across the UK and Ireland and sold its internal U.S. distribution company, which served Bloomingdale’s and Nordstrom, to PCA Companies in 2024. Ulta...

What do beetles and red lipstick have in common? More than you may think. Joshua Britton, founder and CEO of L’Oreal-backed Debut, joins the Glossy Beauty Podcast to discuss a biotechnology breakthrough that could soon impact a large segment of the beauty industry — and save millions of female cochineal...

This week, I checked in with the firms tracking Amazon's recently-expanded Prime Days sale, which runs for two extra days this week, to learn how this year may look different for participating brands. Additionally, fragrance juggernaut Dsm-firmenich gets a new president, Target welcomes its latest social-first beauty brand, and Kate...