Newly-appointed Ulta Beauty CEO and president Kecia Steelman shared a multi-prong strategy to combat the company's first drop in market share during its earnings call on Thursday. Steelman also shared new C-suite and organizational changes aimed at helping to combat the 1.9% drop in net sales YoY during the quarter....

Legacy value hair-care brand Suave is back with new offerings inspired by the luxury hair-care market. Glossy sat down with Rachel Behm, svp of marketing for Suave Brands, the recently-formed parent company relaunching the 88-year-old heritage brand after being sold by Unilever in 2023. As a mainstay in America mass,...

The secret to iconic New York apothecary C.O. Bigelow’s thriving brick-and-mortar business? Its curated beauty retail, said Ian Ginsberg, president, pharmacist and third-generation owner of C.O. Bigelow. Ginsberg joined the Glossy Beauty Podcast to discuss the store’s secret sauce as well as the challenges impacting the American drugstore industry today...

This week, I checked in with beauty brands advertising and activating around Sunday’s Academy Awards. This includes L’Oréal Paris and Kiehl’s, both of which invested in cinema-inspired commercials that ran during the show. Meanwhile, brands like Oribe and 111Skin marketed through artist-focused gifting suites, and Therabeauty invested in proximity marketing.

TJX, parent company to off-price leaders like TJ Maxx and Marshalls, reported 4% sales growth during its full-year fiscal 2025 meeting on Wednesday. The executive team also used the opportunity to share its 2025 expansion plans, which includes 130 new stores in 2025.

This week, I checked in with cosmetic chemists, contract manufacturers, packaging professionals and brands to better understand the reformulation process. Reformulations have become increasingly common across the industry thanks to regulatory changes, supply chain disruption and shifting consumer ingredient preferences. Additionally, Ulta Beauty appoints a new CMO, a new California...

California-based Debut Biotech reveals its latest breakthrough: a vegan, bio-identical alternative to carmine, an intense red dye sourced from insects that is widely used in color cosmetics, food and textiles. The new release is well timed with the rise of the vegan beauty category and the January ban of Red...

Ulta Beauty CMO Kelly Mahoney gives Glossy an insider’s look into its industry-leading rewards program, including its strategy to gain and retain new members while retargeting lapsed members.

For MCoBeauty chief marketing officer Meridith Rojas, the ability to democratize the beauty industry lies in the power of dupes. Rojas joined The Glossy Beauty Podcast to discuss Australian beauty brand MCoBeauty’s U.S. expansion, which includes Target and Kroger stores, and the marketing strategy supporting it.