For beauty and wellness brands heading to the desert this weekend, including SuperGoop, Liquid I.V., Facile Skin, Joanna Czech, CoverGirl, Dove and TangleTeezer, among others, the name of the game is proximity marketing. 

California Highway Patrol’s Organized Retail Crime Taskforce has recovered more than $41 million worth of stolen goods since the program launched in 2019.  The task force is just one of many that have been launched across the country in the last few months as part of an aggressive crackdown on...

April is Earth Month, which means many brands and retailers will spend the next few weeks prioritizing the effective messaging of their environmentally-focused initiatives to consumers. But how can brands cut through the noise without accidentally exaggerating their impact? And which materials are actually better for the planet? Today's confessions...

The Fifteen Percent Pledge calls Ulta Beauty’s Muse Accelerator program a blueprint for positive systemic changes to the beauty industry. But how did the retail heavyweight take the program from idea to tentpole project in less than three years? As Ulta Beauty prepared to onboard three more mentee brands from...

Unilever’s head of beauty marketing sat down with Glossy to discuss Nexus's new partnership with Sofia Richie Grainge, including the brand’s strategy behind the one-year contract, the dissemination of the marketing materials and the ad buy supporting it.

What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company's trajectory for years to come? During the Glossy Beauty Pop event in Los Angeles this week, senior reporter Sara...

As consumer values and needs evolve in an increasingly crowded beauty marketplace, more brands are turning to third-party seals to validate their ingredient, safety and environmental claims. 

Investing in brand marketing in the hopes of driving organic growth and sales, and maybe even going viral, has become a top priority for brands. But how can a company stand out in a saturated market without paying for views? What roles must they fill internally to sustain organic growth?...

Over the next few years, new global regulation of the beauty and wellness industries will dramatically change the way products are manufactured, tracked and marketed. Given the quick influx of new global legislation, it leaves little time for brands to audit their supply chains and business strategies for compliance.