After a knockout year, the fragrance category’s next big opportunity lies in sustainability After a knockout year of sweeping sales, powerful acquisitions and innovative launches, the fragrance category shows no signs of slowing down before the end of the year.
The beauty industry trends that will shape mass and masstige in 2024, according to incubator executives Executives at leading incubators and accelerators predict the industry trends that will dominate the mass and masstige beauty spaces in 2024.
How Beekman1802 used olfactory nostalgia to sell $1 million worth of products in 1 hour The clean beauty brand’s collaboration with Nestlé Toll House generated $1 million of sales within the first hour and reached $2 million through Black Friday, all without customers smelling the line before purchasing.
Confessions of a top beauty marketer: ‘Discounting is subconscious training for consumers’ How do you create a winning sale strategy without hurting brand value? A leading beauty marketer shares one way to win the holiday promo season.
What does the future hold for Into The Gloss? Inside the bumpy return of Glossier’s sister site Emily Weiss launched Into The Gloss as a blog in 2010 and, over the next decade, it forever changed the beauty industry through addictive profiles, no-B.S. reviews and a voyeuristic look into the medicine cabinets of New York City "it" girls. After years of growing pains and radio silence, ITG...
Exclusive: Sephora bets on fragrances made for sensitive skin with new Clean Reserve launch Sephora to expand its clean fragrance category next week with a line of water-based perfumes developed for sensitive skin and marketed toward lapsed fragrance users.
Fragrance sales are surging, so how will MoCRA change things in 2024? In the face of new regulation and increased consumer demand for safer products, there’s a race underway to lead the new clean fragrance marketplace.
What Stride Consumer Partners’ investment in Odele signals for clean beauty in mass stores Industry leaders say clean beauty has reached an important inflection point in mass stores like Target and Walmart.
How beauty execs are meeting their customers where they are now Top beauty executives discussed omnichannel distribution at the Glossy Beauty and Wellness Summit in Santa Barbara.