Beauty & Wellness Briefing: Can Credo Beauty solve the beauty industry’s pump problem? This week, I sat down with Annie Jackson, the CEO of clean beauty retailer Credo Beauty, to discuss how the 9-year-old retailer is solving the beauty industry’s pump waste problem and gamifying its takeback program to inspire its top shoppers. Additionally, two more beauty brands announce WNBA sponsorships while Unilever...
213Deli founders on building a ‘text commerce’ beauty retailer: ‘Nobody wants to download an app’ 213Deli has become part of the product launch strategy for brands like Vacation sunscreen, Thrive Causemetics and Retrouvé, but can text-to-shop become mainstream in the U.S.? Founders Nicole Collins and Corey Weiss join the Glossy Beauty Podcast to discuss the growing opportunity in text-commerce, including the frankenstein backend fueling their...
Beauty & Wellness Briefing: DEI is changing — here’s what brands and retailers need to know now This week, I checked in with legal experts to unpack the latest headlines around DEI programs under fire and how brands can best weigh recent legal decisions in their own marketing and business endeavors. Additionally, a surprising Gen-Z sun-care survey from Neutrogena and can’t-miss funding news.
Beauty tech company Foreo targets cellulite market with new body device Foreo, the Swedish beauty tech company known for its Luna sonic cleansing facial brush, launched a new body-toning iteration of its popular Bear device franchise on Tuesday. The brand joins Lemme, Charlotte Tilbury and other brands quietly entering the cellulite space.
Beauty & Wellness Briefing: Scalp care surges as new treatments, products and celeb faces flood the market This week, I examine the growing scalp-care focus within the hair-care category, including Nutrafol's first in-spa treatment launch and legacy hair studio Harklinikken's rapid expansion, with commentary from top beauty analysts Larissa Jensen and Carson Kitzmiller. Additionally, summer camps are cracking down on "Sephora kids," and executive shakeups hit Kering...
Laura Geller turned a cease-and-desist letter into a social campaign In April, beauty brand Laura Geller released a campaign called "Own your age," which featured comedian Leanne Morgan playing a fictional character named Dr. Vick. The video is a parody of Progressive Insurance's long-running Dr. Rick campaign, but instead of helping clients into affordable insurance, Dr. Vick helped mature women...
DC attorney Katlin McKelvie on forming MOCRA in the Senate and the ‘black box’ deadline coming next from FDA On today’s episode of The Glossy Beauty Podcast, D.C. attorney Katlin McKelvie shares the origin story for MoCRA, including the challenges and compromises made during its early days in the Senate. She also shares the challenges she suspects brands may face while navigating compliance, the requirements that FDA will release...
Beauty & Wellness Briefing: What does it take to win in the growing celeb hair-care market? Analysts weigh in This week, I checked in with analysts from Circana, NielsenIQ and more to better understand the opportunity for celebrity-backed hair-care brands. Additionally, the ruling against Fearless Fund could impact beauty and wellness grant programs, and Ulta Beauty is changing its "clean beauty" merchandising strategy.
In a natural-is-better world, biotech-fueled beauty brands are getting creative to stand out — here’s what’s working On the eve of its first West Coast 360-degree marketing campaign, L’Oréal-backed Debut swings at Kylie Cosmetics with a one-off billboard ad buy. It’s just one move by biotech-fueled beauty brands to stand out in an increasingly saturated marketplace that requires educating consumers about the value of synthetic ingredients. Glossy...