As the cost of online advertising soars, brands are finding alternative ways to acquire customers and drive traffic to their e-commerce sites. Untuckit, the 8-year-old fashion brand best known for its men’s button-downs, has found luck with TV commercials.

As Gucci’s revenue keeps growing, the brand is formulating a new direct retail playbook.

Net-a Porter is betting on the fact that even brides-to-be don’t have time for a traditional luxury shopping experience. Though the retailer has been carrying bridal gowns since 2010, this year marked its biggest investment and bridal launch to date.

Avon and Mary Kay were onto something. Beauty brands are increasingly working with a team of direct sellers as an alternative to selling in physical stores.

According to Matt Scanlan, co-founder of 5-year-old sustainable fashion brand Naadam Cashmere, customer acquisition is more affordable with an offline component. Newly armed with $16 million in Series A funding led by private-equity firm Vanterra Capital, announced today, he plans to grow the brand’s physical presence, both in the U.S....

Each year in January and again in July, Dover Street Market guts floors, builds new displays and brings in new merchandise for the upcoming season. Its most recent “New Beginning” relaunch reopened the store on Saturday, July 14 after two days, fresh with fall collections.

With the retail landscape becoming more competitive, brands are being forced to stray from their DNA: Luxury brands are pulling out of wholesale channels, digitally native brands are launching brick and mortar, and DTC brands are linking up with retail partners. One example is Richmond, Virginia-based luxury menswear brand Ledbury, which...

Traditional department stores are working to become more nimble in the face of changing consumer expectations, but — though custom fashion and beauty are increasingly taking over greater shares of the markets — the Nordstroms and Neiman Marcuses of the world have proven: They’re not ready to go there. A...

Josh Goot and Christine Centenera are rolling out their second Wardrobe.NYC capsule collection today, featuring tweaks to their business model based on learnings from Release 01. Along with fewer options and more sizes, the collection features a sneaker created with Adidas — it’s the fashion brand’s first shoe and collaboration.