Milk Makeup only launched in January 2016, but already it’s a benchmark for budding makeup companies and among the indie labels commonly credited with changing the beauty industry. Zanna Roberts Rassi broke down the brand’s success formula and explained why clean beauty is the future.
In the last two years, we’ve had many opportunities to connect with you. The resounding message: You want more — more industry insights, more opportunities to connect with insiders, and more chances to network with each other. Through Glossy+, we’ll be providing these features and more.
As more established companies set long-term sustainability goals, hoping to move away from wasteful processes and win over conscious shoppers, a new brand built on a circular retail model has set out to prove just how clean fashion can be. Launched today, For Days delivers organic T-shirts and other cotton...
Today, brands can’t afford to turn their backs on a retail channel. Along with wholesale partners and an e-commerce site, owned physical stores are essential for competing against industry giants like Amazon. With them, brands can provide unique experiences, collect data and better serve online customers.
For a long time, for many fashion and beauty brands, selling more product meant sending more emails with big promotions. But as a strong brand identity becomes increasingly important and companies establish a better grasp on how to connect with their customer, email marketing strategies are changing for the better,...
Borghese, which claims it’s behind the first-ever mud mask, kicked off a relaunch last month with multi-pronged, month-long campaign titled #ShamelesslyBorghese, aimed at a new, younger customer.
Rebecca Minkoff walked Glossy through a typical jam-packed workday, which included hitting handbag market, enjoying a glam session over lunch and moderating a panel discussion at her Soho store, part of the recently-launched RM Superwomen platform and centered on the work-life challenges of modern moms.
In the last two years, we’ve had many opportunities to connect with you. The resounding message: You want more — more industry insights, more opportunities to connect with insiders, and more chances to network with each other. Through Glossy+, our membership program launching in late spring, we’ll be providing these...
Since launching in 2015, M.Gemi has relied on the buzzy drop model for its style releases. Last month, it updated the process by giving its Instagram followers a sneak peek of new shoes through Instagram Live. The result: increased sales and site traffic, plus a boost in followers and engagement...