With a strong, authentic brand story now key to earning loyal customers, Champion is making a point to shine a light on its rich history. On Saturday, the athletic wear brand will host the grand opening of its second physical store, a 5,000-square-foot space located in NYC’s Soho neighborhood, decked...

Opening a store is a common brand-awareness play, but Eileen Fisher has taken extra measures to ensure her new flagship is unrecognizable. Today, on a prime retail strip in Brooklyn’s Cobble Hill neighborhood — that includes Warby Parker, Clare V. and Aesop — she’s launching Making Space, a first-of-its-kind concept...

The Council of Fashion Designers of America is taking new measures to get the New York Fashion Week schedule for spring 2019 — 100 runway shows and presentations strong at its July 26 release — into the hands of fashion fans.

Growing a fashion brand entered on sustainability is tricky — after all, the world’s overabundance of clothes is a problem. Cary Vaughan and Jenna Wilson, founders of 9-year-old women’s fashion brand Ace & Jig, have cracked the code. They’ve held true to an original, core tenet of “thoughtful purchasing eliminates...

Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end fashion companies a means of unloading unsold clothing to emerging influencers eager to tag their labels. And ShopWorn, which compares itself to The RealReal, but for unworn, display-model accessories, is giving brands an alternative to...

After years of veering between direct-to-consumer and wholesale, brands are trying to simply do both.

J.D. Ostrow, chief marketing officer at Theory, joined Glossy+ members for a Slack Chat to discuss the importance of creating a community, providing experiences in stores, and streamlining processes and communication in-house.

Fashion can be stifling, so designers are increasingly looking to other industries to get their creative fix. For many, that means collaborating with a beauty or home decor brand. Mike Eckhaus and Zoe Latta, the founders of American label Eckhaus Latta, however, are looking to the art world, teaming with...

With retail competition heating up, brands are upgrading their online shopping experience. After all, getting customers to an e-commerce site is one (increasingly costly) thing, but getting them to then spend is quite another. Sealing the deal requires a site that’s, at the very least, on par with the competition....