Growing a fashion brand entered on sustainability is tricky — after all, the world’s overabundance of clothes is a problem. Cary Vaughan and Jenna Wilson, founders of 9-year-old women’s fashion brand Ace & Jig, have cracked the code. They’ve held true to an original, core tenet of “thoughtful purchasing eliminates...

Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end fashion companies a means of unloading unsold clothing to emerging influencers eager to tag their labels. And ShopWorn, which compares itself to The RealReal, but for unworn, display-model accessories, is giving brands an alternative to...

After years of veering between direct-to-consumer and wholesale, brands are trying to simply do both.

J.D. Ostrow, chief marketing officer at Theory, joined Glossy+ members for a Slack Chat to discuss the importance of creating a community, providing experiences in stores, and streamlining processes and communication in-house.

Fashion can be stifling, so designers are increasingly looking to other industries to get their creative fix. For many, that means collaborating with a beauty or home decor brand. Mike Eckhaus and Zoe Latta, the founders of American label Eckhaus Latta, however, are looking to the art world, teaming with...

With retail competition heating up, brands are upgrading their online shopping experience. After all, getting customers to an e-commerce site is one (increasingly costly) thing, but getting them to then spend is quite another. Sealing the deal requires a site that’s, at the very least, on par with the competition....

On August 1, the Santa Monica–based luxury sleepwear company opened the doors to its first standalone store, in New York's Nolita neighborhood. Named The Bedroom, the store is designed to look like a bedroom, with a bed, nightstand and plants serving as the centerpiece. A key purpose is to attract...

The in-store strategy, which The RealReal tested out in its first brick-and-mortar store in New York City before opening in L.A., relies on customer data management systems, heat mapping and RFID technology to sell both in stores and online.

From influencer tutorials and shopper reviews to AR apps and chatbots, there’s no shortage of tools assisting online beauty shoppers. But for personal recommendations, product comparisons and reassurance on buys being considered, shoppers are turning to store employees, which retailers are now offering up in place of traditional customer service...