- Glossy+: Pop-ups are over
Pop-ups had their time. Now, brands are realizing the energy and investment they require aren’t worth it, considering — by definition — they’re short-lived. Many are opting for permanent storefronts instead, while others are finding Plan B in a new wave of retailers making it easier to test the brick-and-mortar...
- ‘LVMH has made us a global brand’: Inside French brand Bash’s US expansion
Despite American women’s ongoing obsession with “French girl style,” Parisian brand Ba&sh is looking to infiltrate U.S. fashion without playing up its roots.
Glossy+: Grasping for relevance, fashion trade shows attempt to pivot Like everything else in retail, fashion trade shows are being forced to transform in the name of relevance. In recent years, attendance at these shows has been down, thanks to more brands ramping up their direct-to-consumer businesses or trading up for individual showrooms.
- Jewelry brand Alex and Ani shifts to DTC to amplify wellness focus
The wellness movement is working to the advantage of costume jewelry brand Alex and Ani. The 15-year-old company was first to market with a jewelry line focused on “meaning-based, spiritually enlightening” pieces. It’s now sitting pretty, with a $1 billion valuation and sales on the upswing, driven by the newfound...
- How La Ligne draws on traditional retail to shape its modern brand
While focusing on new marketing initiatives, as well as an upcoming pop-up store, La Ligne is being careful to avoid the pitfalls of other VC-padded DTC brands that have swelled too quickly thanks to spending borrowed money on customer acquisition online. La Ligne complements its DTC, buy-now-wear-now business -- the...
- NYFW Daily Recap: NYFW designers focus on brand purpose
More than ever, shoppers — millennials, especially — want to know what the brands they support stand for. So this New York Fashion Week, designers have answered by eliminating any question about their convictions.
- With new campaign, Kenzo looks to give fashion films a good name
On Friday night, Humberto Leon and Carol Lim debuted their sixth campaign film for the brand, titled “The Everything,” with three back-to-back screenings — the first, a press conference that concluded with a panel featuring the cast, including Milla Jovovich and “Insecure” actor Jay Ellis.
Glossy+: How to draw a crowd at NYFW Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is...
- Untuckit expands to Canada but faces challenges in building a brand
For entrepreneurs looking to launch a direct-to-consumer brand, pinpointing a white space and then being first-to-market with the idea is the holy grail. Aaron Sanandres and Chris Riccobono, founders of Untuckit, the premier fashion brand focused on “shirts designed to be worn untucked,” did just that in the U.S. in...