‘Streetwear culture has become very normal’: What ComplexCon Chicago said about the state of the industry As streetwear moves further from its subculture roots, its Chicago iteration showed that ComplexCon, typically hosted in Long Beach, California, is increasingly appealing to the masses. For the Chicago event, the company worked to connect with a wide swath of the local community and increasingly catered to female shoppers, among...
‘Brands need to be in the business of attention arbitrage’: Why conversational commerce is catching on As more fashion and beauty companies aim to meet customers where they are, fewer are asking shoppers to go out of their way to download an app. To connect with customers on mobile, where they’re increasingly spending their time, brands are instead getting creative with text messaging. Depending on the brand,...
Inside bridal gown player Pronovias’ U.S. push Bridal gown brand Pronovias is modernizing its operations across the board to win over American brides-to-be.
Rent the Runway acquires 94% of its customers through organic marketing According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. Salinas said that those user-driven mechanisms – social content as well as customer reviews – has helped normalize Rent the Runway’s business model more...
‘Innovation is sexist’: More fashion retailers are centering their businesses on female empowerment With the direct-to-consumer model increasingly a draw for brands aiming to form connections with customers, retailers are working to prove that -- by linking with a cause -- they can facilitate a similar bond.
Brands are putting ‘Instagram content’ on their own sites Brands confining “likable” content to Instagram are leaving money on the table -- even as shopping on the platform picks up and in-app checkout gets set to roll out to more companies. Increasingly, brands are finding new ways to use and reuse the content, and they're seeing strong results.
With new funding, StockX now valued at $1 billion On Wednesday morning, Detroit-based StockX, the online sneaker resale marketplace, officially announced in a press release that it’s closed a $110 million Series C funding round, bringing its valuation to more than $1 billion. Led by investment firms DST Global, General Atlantic, and GGV Capital, the VC transaction is Michigan’s...
‘Selling the LA lifestyle to the world’: Inside Fred Segal’s global expansion plan The retailer, first opened by tailor Fred Segal in 1961, had its heyday in the nineties and early aughts, when it became the first to sell Kate Spade and Juicy Couture, and served as a popular haunt of Paris Hilton and the Olsen twins. Though it’s recently faced instability, its...
‘Convenience matters’: How Nordstrom is customizing its Local concept for NYC Giving each Local store a local flavor, driven by feedback from the market, is key. In Los Angeles, the company fine-tuned the Nordstrom Local services after implementing a focus group of more than 800 of its most engaged local customers, and gauging their priorities and ideas.