‘Natural progression’: The Instagram effect hits resale Fashion resale platform Poshmark’s expansion into home goods, announced Tuesday, mirrors a shift that’s been emerging on Instagram for the past couple of years: Influencers are moving beyond their fashion roots. Fans and followers are demanding more transparency and authenticity through a more all-encompassing look at their lives, and --...
Influencers are influencing influencers A new study released Monday from global influencer marketing platform SocialPubli.com found that, among micro-influencers, or those with between 10,000 and 500,000 followers, 86% have purchased a specific style of apparel or fashion accessory after first seeing a fellow influencer wearing it.
In conversation with the designers of Monse On Friday, Laura Kim and Fernando Garcia presented their Monse resort 2020 collection to editors, influencers and customers in an outdoor plaza in NYC’s Financial District. Before the show, the designers -- who are also creative directors of Oscar de la Renta -- spoke with me about why resort is...
‘Cutting edge of giving a shit’: How Taylor Stitch sells sustainability to male shoppers Sustainability has remained relatively absent from the male-dominated streetwear market, and though sustainably minded brands like Everlane and Levi’s sell both men’s and women’s styles, women’s brands known for being sustainable -- Reformation, Mara Hoffman, Eileen Fisher, the list goes on -- outnumber men’s. Even so, Taylor Stitch has remained...
‘It’s all cylinders firing’: Inside Shopbop’s largest influencer campaign to date At a time when the effectiveness of influencer marketing is increasingly coming into question, Shopbop is dedicating more resources to it. Where the retailer stands in the market, macro-influencers are still trending.
How MZ Wallace is making department stores work to its advantage With their launch of MZ Wallace in 2000, Monica Zwirner and Lucy Wallace Eustice were early to the direct-to-consumer game. But now, thanks to strategic relationships with department stores, wholesale makes up a big piece of the pie.
Brands are bringing customers into the fold At the Glossy Summit in Miami this week -- focused on the future of fashion and luxury -- main-stage speakers repeatedly pointed to the way they’re integrating their shoppers into processes from product development to marketing. Building consumers’ trust and speaking their language is crucial, so brands are allowing them...
‘It’s Black Friday on steroids’: Why Fabletics is hosting pop-ups at cheer competitions In August, the women’s athletic apparel brand inked a two-year deal to be the exclusive activewear partner of Varsity Spirit, a company that’s hosted competitions for middle-school to college cheerleaders since 1980. Between September and May, Fabletics held pop-ups at eight competitions for a total of 16 days, cherry-picking those...
More brands are moving into athleisure Forget desk-to-dinner. Today’s brands are facilitating smooth transitions from the gym to work to work event to date, and everywhere in between. Modern consumers are busy, and wardrobe changes aren’t an option. The go-to solution is increasingly athleisure, and even brands that have long ignored the trend -- or the...