10 years after Everlane’s launch, radical transparency is going mainstream A decade after Everlane launched with its “radical transparency” motto and consequently established a devoted community of young shoppers, fashion companies from mass to high fashion are following suit by openly stating their partners and practices. This is largely in pursuit of Gen-Z shoppers.
‘You can’t retrofit a DTC model’: Fashion brands are partnering with retailers out of the gate With a clunky transition to wholesale becoming the DTC brand standard, new fashion companies are increasingly coming out of the gate with a DTC-wholesale hybrid model that’s better equipped for longevity. Their margin structure accounts for retailers, they’ve got strategic wholesale partners in place, and they’re entering the market near...
‘A gateway’: Tibi caters to cult following with the launch of affordable merch For a consumer, wearing a brand’s merch is like waving the flag for what it stands for -- a means of signing on to its tribe. Many of those launching merch in the last year have established cult-like followings, including Glossier -- a pink hoodie attracted a 10,000-person waitlist --...
NYFW Briefing: Inside a fashion week designer’s model casting For those with a preconceived, “America’s Next Top Model”-influenced notion of what a model casting may be like, Nicole Miller’s iteration for her fall 2020 runway show likely wasn’t far off.
NYFW Briefing: Modeling agencies are transitioning to media companies This New York Fashion Week, leading global agencies IMG and Elite World Group are leaning into their potential as media companies. Both are making focused efforts to grow or develop newer arms of business that incorporate their vast networks and, most importantly, work to diversify their revenue streams. The relevance...
How ‘wholesale brand’ Loeffler Randall is shifting focus to direct sales As department stores flounder, fashion brands are increasingly making an effort to ramp up their direct sales. Direct access to data and customers is a legit, oft-cited reason, but at the same time, the companies are safeguarding themselves from a Barneys-style fallout.
See the slides: Fashion and beauty brand takeaways from the Amazon Strategies forum For fashion and beauty retailers, Amazon presents new opportunities, if they play their cards right. At Amazon Strategies, the two-day forum presented by Glossy and sister sites Digiday and Modern Retail, companies broke down their secrets to using the juggernaut to their advantage. These are four of the top takeaways,...
Fashion brands are relying on hackathons to limited effect To compete with groundbreaking competitors that seem to have sprung up, fashion companies are investing in a variety of initiatives aimed at driving their operations and products forward. The goal is to retain or establish their positioning as industry frontrunners, but the means are often tech labs and hackathons too...
Glossy Research: 70% of fashion workers have been harassed or discriminated against on the job A recent survey by Glossy of 58 workers found that discrimination and harassment are rampant in fashion, with 70% of industry workers stating they've been discriminated against or harassed over the course of their career. And despite more efforts being made to ensure safe workplaces across industries, fashion has been...