Melanie Travis is using her Andie playbook to launch a second brand Increasingly, founders of direct-to-consumer brands are finding the grunt work of launching a first brand is largely alleviated the second time around. With operations and partners in place, and the necessary knowledge obtained, entering new categories and markets is comparatively easily. But establishing a proven playbook for success in the...
‘Checking the boxes’: Brands are using the DTC playbook as a lifeline Today, fashion shoppers want to support sustainable, inclusive brands with a community and a cause -- bonus if they have a wellness slant or an experiential component. So fashion companies across the board are scrambling to update their business models accordingly. Authenticity be damned.
‘The pressure’s on’: To compete for holiday shoppers, digitally native brands are opening stores Vying for shoppers’ attention at a time when discounts and promotions are running rampant, DTC brands -- which are often discount-averse -- are centering their fourth-quarter marketing strategies on launching pop-ups and opening stores. Many are entering physical retail for the first time.
Glossy+ Briefing: Nordstrom weighs customer convenience versus in-store experience Jamie Nordstrom, Nordstrom’s president of stores, explained the company’s customer-centric approach for its NYC flagship, which opened Thursday, by contrasting it to a common retailer-centric approach. “Retailers in the past have worked like grocery stores that always put the milk in the back of the store: They want you to walk...
‘The place to find something cool’: How an indie-brand mindset is leading Nordstrom’s reinvention The classic department store model hasn’t aged well. Online shopping has stolen department stores’ thunder, to say the least, better delivering on their defining factor of a variety of brands, conveniently sold in one place. To evolve, 118-year-old Nordstrom is largely following the go-to playbook of many heritage companies. It’s...
Glossy+ Briefing: Rebecca Minkoff’s new loyalty program rewards Instagram followers On Wednesday morning, Rebecca Minkoff sent an email to customers announcing a “new” loyalty program, RM Rewards -- technically a phase two of a program set up last year.
‘Our customer wants more personalization’: Insights from the Glossy Forum Fashion and beauty brands big and small are rethinking their retail strategies, as e-commerce sales ramp up presenting new competition and challenges. At the Glossy Forum: The Age of E-Commerce in NYC, executives discussed what’s weighing on their minds, including how to use data effectively, how to navigate new sales...
- ‘Email is driving 30-40% of our business’: Overheard at the Glossy Forum
We gathered some of the best speaker and attendee comments of the day, including those on navigating the wholesale partnership, keeping up with new standards of the online experience and fine-tuning the marketing focus as competition across channels heats up.
How Fabletics used data science to hit $400m in annual sales Fashion is becoming a game of data science -- the brands that can connect the data points best, win. Earlier this month, Stitch Fix, which employs a team of astrophysicists, reported in its 2019 fourth-quarter earnings a 9% year-over-year increase in net revenue per active client, marking its fifth consecutive...