Will K-fashion take off in the US? Timed with its 10-year anniversary, South Korean fashion brand Greedilous launched in the U.S. last month via a direct-to-consumer e-commerce site selling its made-to-order styles. It marks the first time the brand has been available to U.S. shoppers, despite that it’s shown at New York Fashion Week, collaborated with locally...
M.M.LaFleur CEO Sarah LaFleur: ‘We have this opportunity to rewrite the rules’ of workwear Workwear was different when CEO Sarah LaFleur launched M.M.LaFleur, her fashion brand targeting working women. “Dresses were the majority of our business [in 2013],” she said on the Glossy Podcast. “We didn’t even have pants until 2016.” But now that working from home has become the norm, the brand has...
Fashion Briefing: Can fashion’s momentum around inclusion hold on? For Black designers, fashion companies’ quick moves to right the ship on diversity following the killing of George Floyd spelled big opportunity through, for example, newly opened doors and available training. But, the road to true inclusion quickly called out the need for an industry-wide united front.
Rails founder Jeff Abrams on ‘cautiously moving forward’ with physical retail expansion When Jeff Abrams launched L.A.-based fashion brand Rails in 2008, centered on shirts with a “super-soft handfeel,” he couldn’t have predicted the great demand for comfortable clothes in 2020. But the cashmere-like fabric that first catapulted the brand into the market is now driving exceptional sales for the company.
Amid declining department store sales, private-label manufacturer Gelmart launches DTC incubator Both finding and filling white space in the crowded fashion market are difficult, so 70-year-old lingerie manufacturer Gelmart is teaming with entrepreneurs to bring their ideas to life.
Fashion Briefing: Newly launched Finesse is taking a TikTok-first approach to fashion TikTok is the new runway. That’s according to the team behind Finesse, a fashion brand designed according to Gen-Z ideals that came out of beta on Wednesday. The L.A.-based company makes affordable styles that reflect the most-talked-about fashion trends on social media, relying on AI to pinpoint what’s hot and...
LVMH head of corporate responsibility Karin Raguin: 2020 was a ‘tipping point’ for brand transparency Managing corporate social responsibility for a global company with 160,000 employees can’t be easy, especially in 2021. But Karin Raguin, vp of talent management and corporate responsibility at LVMH North America, is rising to the challenge. “All of the past year has been about people and safety, and well-being …...
ThirdLove updated its fit quiz to increase sales in more categories On Tuesday, 8-year-old ThirdLove debuted on its e-commerce site The Fitting Room, replacing the Fit Finder questionnaire that it launched in 2017. Data points collected and customer feedback over the last four years informed the components of the new iteration, as did the desire to incorporate more of ThirdLove’s expanded...
Fashion Briefing: American Eagle and Aerie reveal growth plans through 2023 Though a common strategy, particularly among young direct-to-consumer brands, establishing dominance in a single product category as a gateway to growth is easier said than done. But, with its American Eagle and Aerie brands, AEO has the first step on-lock. With big revenue and profit goals for 2023, it’s now...