Fashion Briefing: Why retailer x retailer collaborations are catching on While brand-x-brand collaborations have become ubiquitous, two retailers coming together is a more novel strategy. For years, the rising costs of digital ads have shed light on retailers’ cutthroat competition for customers. But amid the pandemic’s acceleration of e-commerce and tainting of physical experiences, retailers with stores are facing a...
Arezzo & Co.’s Alexandre Birman: ‘The most adaptable’ brands will survive Arezzo & Co. CEO Alexandre Birman is prepared to handle a rough 2021. “The first half of the year will be very challenging,” he said on the latest episode of the Glossy Podcast. “It's not going to be easy. And who is going to survive is not the strongest, but...
‘Chapter 2’: Toms abandons one-for-one model, in new bid for Gen Z As more brands work to win the attention of the conscious consumer, Toms, which has become synonymous with the charitable one-for-one business model, is changing course.
Fashion Briefing: Inside fashion’s big comeback After becoming comfortable with dressing for comfort during the pandemic, fashion fans are turning a new leaf. Warm weather, event invites and the rollout of vaccines have signaled the return to a life that’s more social than distanced. Now, in preparation -- and celebration -- shoppers are abandoning practicality (i.e.,...
‘The store of the future’: Chief product officer Jana Henning on Athleta’s rapid retail expansion Athleta chief product officer Jana Henning described 2020 as both “a blockbuster year” and “a rollercoaster.” The company managed to do $1 billion in sales, even as amid pandemic-driven obstacles. “I credit our success last year to listening to our teams and listening to our customer,” Henning said on the latest...
Fashion Briefing: How the pandemic altered the imbalance of product and marketing investments This week, a deep dive into brands’ attempts to make investments in better products pay off.
Stoney Clover Lane’s Kendall Glazer on recreating Instagram in stores When sisters Kendall and Libby Glazer launched Stoney Clover Lane in 2009, Kendall was 17 and Libby was 15. "The brand you know today is not the brand that started Stoney Clover Lane,” said Kendall Glazer on the latest episode of the Glossy Podcast. “It started as beaded bracelets. It...
Fashion Briefing: Unpacking retailers’ big bets on NYC real estate This week, we explore why retailers are going against the grain by making big investments in NYC retail. Plus, we offer a sneak peek at tonight’s grand finale of TikTok Fashion Month.
‘Scarcity, exclusivity and storytelling’: Re/Done’s Sean Barron on what millennial shoppers want Re/Done co-founder Sean Barron never set out to launch a sustainable denim brand. “We thought it was a project,” versus a company, he said on the latest episode of the Glossy Podcast. His business partner, Jamie Mazur, “had this idea of taking Levi's apart and making jeans that fit girls,” Barron...