Fashion Briefing: Did the pandemic spur an era of smarter fashion? This week, a look at the emerging ways brands are elevating their approach to personalization and production.
Patrick Starrr works with Instagram to support LGBTQ businesses On Wednesday, Instagram launched its Shop with Pride Live Shopping Event, underscoring the rise of both inclusive beauty and livestream shopping.
Fashion Briefing: As the world opens up, retailers are updating stores to feel more like home Stores with a homey feel could prove a less jarring step for people wanting to ease back into physical shopping. But striking the right balance between providing comfort and ensuring their stores are worth the trip is set to be a challenge for retailers.
Hyram Yarbro on his new beauty brand: ‘The primary intent is social change’ From growing up on a cattle ranch to having his face grace the shelves of Sephora, skinfluencer Hyram Yarbro, 25, has taken the beauty world by storm due to his honest yet informative persona. “When you're brand new to this world of skin care, you ask, ‘What do all these...
Fashion Briefing: How the pandemic drove the year of the Birkin The fashion industry is experiencing a Birkin boom. That’s despite the fact that the world is still emerging from a pandemic. Following a year of widespread instability and economic uncertainty, people are investing in handbags that have consistently risen in value. They’re safe bets, plus when bought at resale, their...
‘More than just order history’: Farfetch’s Kelly Kowal and Sandrine Deveaux on the new standards of personalization Marketplaces were among the big retail winners of the past year, and Farfetch was no exception. “We performed really well, as an overall company,” said Kelly Kowal, chief platform officer at Farfetch, on the latest episode of the Glossy Podcast. “Nobody ever wants to capitalize off of a pandemic, [but]...
Fashion Briefing: Unpacking fashion’s Netflix opportunity With fashion shows largely on pause for more than a year, Netflix has worked to provide many fashion fans their fix of clothes beyond sweatpants. Now, more brands are strategizing to get in front of the platform’s viewers.
‘Exceeding 2019 sales’: Express reports progress in pivot from ‘a store at the mall’ The mall has a bad name. As malls either close or transition from retail hubs to lifestyle centers, “mall brands” are working hard to change their image. For Express, there are early signs that it’s on the right track, in its plan to rewrite its reputation.
Sachin & Babi co-founder Babi Ahluwalia on the pandemic’s impact: ‘We’re weathering the storm of fashion’ Often worn by influential women including Michelle Obama on the red carpet, 12-year-old fashion brand Sachin & Babi is best known for its eveningwear. But luckily, prior to the pandemic and the mass cancelation of formal events, founders and married couple Sachin and Babi Ahluwalia had started to expand their...