For Old Navy, Alison Partridge Stickney made “inclusivity” a realization, rather than just a marketing buzzword. In August, she introduced Bodequality, making all the brand’s styles available -- at every sales channel and on every rack -- in sizes 0-30.
Knowing the power of tapping into pop culture, fashion brands from Hill House to Balmain increasingly sought out Netflix this year and inked strategic, product-focused partnerships centered on the platform's buzziest shows.
Since launching in 2019, underwear brand Parade has clearly won over Gen Z. That's no doubt thanks to the way it leads with inclusivity, diversity and accessibility in its every move. It's now valued at $140 million.
Jens Grede is building his own fashion conglomerate composed of growing contemporary brands co-founded by pop culture’s biggest names: Altogether, Frame, Skims, Good American and, now, Tom Brady's Brady are set to do more than $600 million in revenue this year.
Since gaining widespread attention in June 2020 for selling his brand’s signature tote with the words “End Systemic Racism” replacing the logo, Blackwood's success has skyrocketed. In the last year, his brand's sales have increased “50,000%,” he said.
Much like brands rushed to TikTok in 2020, this year, many set their sights on gaming. Gucci, Ralph Lauren and Pacsun looked to Roblox and its 40 million daily users, and Christina Wootton ensured their successful launch in the space.
According to a statement released across LVMH’s social channels on Sunday, Abloh, who was the artistic director of menswear at Louis Vuitton and founder and CEO of streetwear label Off-White, passed away on Sunday following a years-long battle with cancer. In response, fashion insiders and fans flooded social platforms with...
With the pandemic shedding new light on the joys of time, comfort and convenience, staying home -- which was forced upon consumers last year -- has become a choice pastime. As such, people are nesting to the nth degree, taking the same approach to updating their living spaces as they...
With e-commerce shopping on the rise, the number of boxes people receive is at an all-time high. As such, regularly breaking down boxes has become a chore, and the wastefulness of it all has become glaringly apparent. Add to that the ubiquity of Amazon’s bare-bones packaging, not to mention current,...