The Yes founder Julie Bornstein on building an ‘industry-changing’ retail platform "I definitely took a pretty ambitious approach to fundraising. I have watched so many companies raise too little money and go out of business because they couldn't get traction, even though the idea was really good -- because everything costs more and takes longer than you expect," Bornstein said on...
- Glossy+ Research: One-third of beauty companies weren’t prepared for the holiday sales rush
When putting plans in place for yet another holiday season at the end of an unpredictable year, beauty brands had their work cut out for them — and not everyone rose to the challenge.
Why fashion brands flocked to menswear in 2021 The larger the potential customer base, the better. That seemed to be the mindset steering fashion brand strategies in 2021, as expanding to menswear became a popular move. But other factors also contributed to the trend. For starters, more men are now being influenced to up their fashion game. And,...
Fashion Briefing: Inside the rise of ‘athluxury’ In 2021, high-end fashion brands followed the crowd of DTC and mass brands that expanded to the activewear or athleisure category in 2020. Their current customers’ mindset and evolving style motivated their moves, as did the opportunity to attract a new shopper during a period of prolonged, pandemic-driven instability.
Aerosoles’ Alison Bergen: We had to accept that we’d lose customers as we evolved “Taking a Titanic and trying to change the course doesn't happen by just hitting one button,” Bergen said on the latest Glossy Podcast. “You’re really repositioning and realigning so many facets of the business. Whether it was distribution, product, branding, team structure -- all of those things were going to...
Fashion Briefing: Brand founders’ investment portfolios point to the future of fashion If the last two years have taught fashion industry insiders anything, that’s to prepare for the unexpected. However, there are indicators of where fashion could be going next, including the habits of successful fashion brand founders. Where they’re spending their time and money outside of their core, OG companies is...
Cleobella’s Angela O’Brien on building a “slow, sustainable and profitable” fashion company Currently, Cleobella is in growth mode -- for example, it’s grown its DTC business 100% year-over-year, O’Brien said. She also discussed what’s fueling the growth, why she still believes in wholesale and why she won’t be fundraising any time soon.
Designer Norma Kamali on how the pandemic ‘fast-forwarded’ her 50-year-old brand Norma Kamali may have launched her namesake fashion brand more than 50 years ago, but the last two years have presented challenges like she’s never seen before. Luckily, working through them has had positive effects on her business. “Covid and everything that went with it was -- for me, in the...
Fashion Briefing: Inside Rebecca Minkoff’s swift pivot to 35% on-demand production On-demand manufacturing is on the rise. Increasingly automated and customer-driven, thanks to emerging technologies, it requires a new way of working that puts established brands at a disadvantage. But Rebecca Minkoff, which knows the value of braving uncharted territory, is jumping in headfirst.