Luxury Briefing: In-Seam proves the 1% want convenience, not experiences Top spenders don’t have time to shop, let alone take part in the exclusive experiences brands and retailers are offering to retain their business. That’s the proven theory of a growing, pandemic-born retail company shaped by fashion veterans. By specializing in convenience — namely, by catering to personal shoppers — In-Seam is...
Gen Z wants to ‘turn off’ TikTok Shop, as beauty brands test the waters Gen Z doesn’t like TikTok Shop. That’s according to an on-stage discussion between Jeremy Lowenstein, CMO of makeup brand Milani, and a group of Gen Zers known as the “Z Suite,” at the eTail West conference on February 27.
Fashion Briefing: As white trends on the fall runways, Nadine Merabi sets up shop in the US Nadine Merabi is leaning into the opportunity to dress Americans still making up for lost time. As post-pandemic revenge partying and dressing continue in the states, the U.K.-based, special-occasionwear brand is establishing a presence in the market which has largely driven its growth since 2020.
For The RealReal, personalization is the key to customer retention In the retail world, luxury resale company The RealReal has unique challenges. Along with selling single-SKU products, it must also contend with winning and retaining both consignors and traditional customers. According to Kerri-Ann Butcher, the company’s senior director of lifecycle, loyalty and retention marketing, ensuring the loyalty of each group...
Luxury Briefing: Perfect Moment’s CEO post-IPO – ‘The world of cheap money is disappearing’ “We now have a new group of shareholders, a very clean balance sheet and the cash to deliver our plan, plus we can deliver the plan without the distraction of fundraising. And we managed to do it without distracting the business too much.”
Citizens of Humanity Group’s Amy Williams: We’re a ‘wholesale-first’ company As Citizen of Humanity Group’s CEO, Amy Williams leads its three denim-focused companies: Citizens of Humanity, Agolde and Goldsign. On the Glossy Podcast, Williams discusses Citizens of Humanity Group’s sustainability progress, as well as its wholesale-focused distribution and differentiated approach to marketing. "We don't buy customers through social media marketing purchases,"...
Badgley Mischka’s James Mischka: Getting our collection in front of influencers is ‘the most important thing’ On this New York Fashion Week edition of the Glossy Podcast, James Mischka discusses the evolution of Badgley Mischka, including its marketing strategy that now centers on influencers. He also talks about the brand’s beauty ambitions, which include conquering categories beyond fragrance.
Luxury Briefing: With nostalgia ruling NYFW, where’s the innovation? As throwbacks trend and shoppers get comfortable, it would seem that any innovation within the slow-to-change fashion industry has stalled. However, there were select examples of forward motion by brands that proved otherwise.
Sergio Hudson: As an African American sportswear designer, I’m ‘a unicorn’ Along with discussing his design signatures, his choice retail partners and his approach to fundraising, Hudson shared the challenges he experiences as a Black designer. He also talked about his clients, including Beyoncé and Michelle Obama, who “choose quality and fit over brand name.”