Vera Bradley’s CEO and CMO on the ‘fine art’ of transforming a 42-year-old brand Days before Vera Bradley revealed its rebrand, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.
Luxury Briefing: ‘Best of the best’ product is king, as brands launch elevated collections “I wanted to offer small-batch pieces that are truly special and almost become collectible,” Todd Snyder told Glossy. “We’ve always worked with the best mills, whether it's been in Italy, Japan or America. But it was important to me to create a premium offering that was the best of the...
COO Raina Moskowitz on why Etsy’s new site updates and policy changes were ‘urgent and important’ On the latest episode of the Glossy Podcast, the company's chief operating and marketing officer, Raina Moskowitz, broke down the changes, including what motivated them and how they're expected to benefit the company in the increasingly crowded retail landscape.
Luxury Briefing: Knit polos are taking over — and changing — menswear Especially apparent this summer, knit polos are inspiring men across the style spectrum to flee their fashion comfort zones and try a new shirt for size.
Celebrity-loved handbag brand Aupen enters a first-of-its-kind partnership with LVMH Rather than an acquisition or a traditional financial investment, LVMH’s backing of the brand will be based on resources through its Métiers d’Art initiative, as announced on Wednesday. Launched in 2015 to preserve traditional craftsmanship and best-in-class manufacturing techniques, LVMH Métiers d’Art has since made several acquisitions to build out...
Retrofête’s Ohad Seroya on leveraging DTC sales data to build beneficial retail partnerships On this week’s episode of the Glossy Podcast, Ohad Seroya, co-founder and creative director of NYC-based Retrofête, discusses the brand's growth trajectory and current strategies, including why its participation in New York Fashion Week is important, how it’s controlling its wholesale presence and how it’s improving upon the common in-store...
Fashion Briefing: Fast-growing and profitable, Wolf & Badger is fashion e-commerce’s exception to the rule As the longtime leaders of fashion e-commerce fall, the unique business model of the newly profitable Wolf & Badger stands to shape the playbook for the industry’s next era.
American Giant’s Bayard Winthrop: Presidential candidates are ‘yapping about the importance of American jobs,’ but not supporting domestic production According to Bayard Winthrop, founder and CEO of American Giant, the supply chain capabilities proven by the brand’s new Walmart partnership have big implications for the fashion industry. At the same time, they beg questions about why brands, retailers and policymakers have not yet rallied to rebuild domestic production.
Luxury Briefing: A luxury brand holdout (finally) launches e-commerce This week, a decades-old bridal company is hitting the gas on modernization; unpaid fashion internships are becoming a thing of the past; luxury is facing new challenges, according to a new industry report; fashion and furniture are getting cozier; and short shorts — for men — are trending.