House Account — “a simple iOS app” launched by boutique owner Laura Vinroot Poole in 2012 — is in the process of relaunching as a full-service digital and marketing agency, designed to support specialty shops (notorious for small staffs and matching budgets) forced to compete with retail giants.
Today’s faster delivery times are no doubt a response to more shoppers buying online. Retailers are competing for their business, and as time goes on, they’re getting more competitive. In 2015, about half of all packages were delivered within three days, up from about a third in 2013. But three...
For years, Mara Hoffman styles were synonymous with body-con pieces in high-impact prints, but last year, it became apparent that the designer was turning over a new leaf. Today, she designs “uniform” pieces that are easy to mix and match. What’s more sustainability has become her No. 1 focus.
Like the rest of the fashion industry, the modeling world has undergone great change in recent years: Today, bloggers-turned-influencers are being featured in high-fashion campaigns, an increasing number of non-white, other-than-a-size-2 models are walking top runways, and models’ Instagrams have widely replaced their portfolios. Joel Wilkenfeld, who launched Next Models...
In our latest Confessions, in which we grant anonymity for honesty, we chat with a female employee at a popular menswear brand. Not only do men make up most of the top spots at the company, but they’re also repeatedly given recognition and promotions. The women, on the other hand,...
The Knot, which describes itself as a wedding media and service company, is a major player in the $100 billion wedding industry — and much of its recent success can be owed to XO Group editor-in-chief Kellie Gould. In addition to updating The Knot's social strategy, she has revamped the...
On Earth Day, Gap Inc.’s Athleta launched four lofty goals for 2020, which are set to solidify it as a sustainability leader among activewear brands.
To get a feel for the gray market, just look at the array of designer bags currently stocked at your local Marshalls. No, Gucci and Fendi didn’t put them there, and yes, the retailers are selling them legally. It’s complicated, but this explainer spells it out.
According to Steven Kolb, president and CEO of the CFDA, “[Designers] who have made it [to 10 years] have done a good job in establishing their voice and identity. To continue to grow, they need to expand sales and look at investment opportunities.” And some say that’s where the real...