- ‘Pretty doesn’t work anymore’: How brands can ‘win’ Instagram during show season
An overwhelming number of brands are vying for fashion fans’ attention during New York Fashion Week. Here’s what brands can do to be deemed worthy, according to the panelists at Instagram's press-exclusive fashion month "master class" on Tuesday.
- ‘It’s a huge paradigm shift’: Inside fashion’s move to mass customization
Driven by fast-fashion backlash and a growing consumer desire to wear what speaks to one’s individuality, more brands and retailers are focusing their efforts on giving shoppers exactly what they want.
- JBC’s Melissa Duren Conner: ‘Everything about the original PR approach is out of date’
For the latest story in out Ask a PR Exec series, we talked to Melissa Duren Conner — Jennifer Bett Communications' partner and managing director — about JBC's unique focus and plans for the future, plus why it's hellbent on remaining a “top-heavy” agency.
- GGP looks to revive its malls with interactive concept stores
At a time when malls are struggling to stay relevant and brands are navigating the changing retail climate, GGP — the investment company that owns and operates 127 malls across the U.S. — is opening a concept store in its Water Tower Place location in Chicago that backs some promising...
- ‘It’s been normalized’: Inside the rise of gender-fluid fashion
The attention fashion is currently receiving for its attempts at gender inclusivity is often rooted in progress. And as experts see it, the industry's ramped-up celebration of individuality is a sign of the times.
- MatchesFashion.com’s Tom Chapman: Amazon’s missing the ‘magic’ of high-end fashion
MatchesFashion.com co-founder Tom Chapman shares what drove the retailer's record year in 2016, why content has remained a big part of his business and why luxury fashion and Amazon are no match.
- How brands are using AI to close the social commerce loop
David's Bridal is using Curalate's AI-driven platform to send customers from social channels to the exact products they clicked on.
- Why the founders of Glow Recipe want to eliminate ‘K-beauty’ as a category
Christine Chang and Sarah Lee founded Glow Recipe after realizing that beauty trends from Korea, where they're both from, were being adopted by U.S. companies. Now, they act as liaisons between Korean beauty brands and the U.S. market, renaming treatments and getting indie brands in the door at Sephora.
- Amazon’s Prime Wardrobe leaves lingerie brands hanging
Last month, Amazon announced the launch of Prime Wardrobe, an apparel service meant to improve the customer experience and remove friction around clothes shopping on the site. But lingerie brands are left outside the box.