The new Guess store in Hong Kong is outfitted with Alibaba’s FashionAI technology, which combines in-store shopping with a digital infrastructure. Every customer who walks into the store checks in with their Taobao mobile IDs, used to track items that are tried on and saved for later, scan items to...

For department stores, the strategy around subscription boxes and personal styling services goes a little something like this: If everyone else has one, we want one, too.

Fashion and beauty brands have long used cause marketing tactics to sell products, but in recent years they have increasingly turned to Pride Month as a springboard for profit, to both the delight and frustration of shoppers.

After seeing the success of peer-to-peer sellers like Poshmark and rental companies like Rent The Runway, emerging startup DesignerShare is conjoining the two to see if it can reap the benefits.

At Aday, new products are subjected to a four-week tester program before launch, and then once they’ve hit the market, customers are continuously recruited from the waitlist to give feedback on how something holds up over time, as they're worn for different activities. From there, the teams identify recurring themes...

Moschino is now on Tmall, but for a brand with less recognition in the region – compared to a Louis Vuitton or a Gucci – just arriving isn’t always enough to attract the attention of China’s customers, who move quickly through trends and readily attach themselves to an attractive brand...

Moroccanoil is celebrating its tenth anniversary this year, marking a decade of taming finicky tresses. Co-founder Carmen Tal shared a recent day in her life, meeting with Moroccanoil department heads, checking in on her children living around the world and spending some quality time with her dogs.

What was presented as a forward-thinking solution to fashion’s ongoing dilemma around when, where and how to show collections barely made a blip on anyone’s radar. “New things take time” is the reliable wisdom Steven Kolb and industry observers with hope for the new format have fallen back on, but...

While most consumers still aren't turning to Amazon Alexa to order a new pair of heels or a handbag, voice commerce on mobile apps and services is on the rise.