- Saks has recruited 170 store employees to be its first mobile ‘style advisors’
The 170 currently active style advisors are on duty, during both working hours and non, to help customers find specific items for certain occasions, answer styling questions and send their advisees freshly arrived products they think they would like. The goal is to incentivize store employees to help shoppers make...
Aurate co-founder Bouchra Ezzahraoui: ‘We want to be in control at all times’ Aurate cofounder Bouchra Ezzahraoui joined the Glossy Podcast to discuss bootstrapping her business, reacting quickly to customer responses and accommodating the way people shop for jewelry today.
- Day in the Life: Shape fashion and lifestyle director Brooke Ely Danielson
As the fashion and lifestyle director of Shape magazine, Brooke Ely Danielson has had the task of leading the Meredith-owned publication’s lifestyle coverage through both a redesign and cultural shifts regarding fitness, body positivity and wellness.
Tradesy’s Tracy DiNunzio: ‘Our mission is to make resale as efficient as retail’ Tradesy founder Tracy DiNunzio joined the Glossy Podcast to discuss differentiating in a competitive market, working off of limited inventory, building Tradesy into a brand of its own and mending contentious relationships with luxury players.
- Calvin Klein parent company PVH’s new ‘Stylebureau’ e-commerce play will boost direct sales
By uniting the brands on one platform, with one customer database, universal checkout and fit model, the idea is that there will be power in numbers. Rather than forcing a customer based that’s accustomed to shopping in a multi-brand, department store setting to seek out and shop the same brands...
- With Vogue x Air Jordan collab, Anna Wintour goes hypebeast
While hypebeast culture likely isn't the first thing that comes to mind when talking about Anna Wintour, the Vogue editor just teamed up with Nike on two pairs of limited-edition Air Jordan sneakers.
- How H&M’s millennial brand Nyden is crowdsourcing design on Instagram
At just under four months old, H&M’s new millennial-centric brand Nyden is already shaking things up within the Swedish retailer with a campaign that uses Instagram polls and influencers to inform design.
- ‘Customers are demanding creativity’: Burberry embraces the drop model
In place of immediate runway shows, Burberry is launching a drop model for more frequent capsule collections and collaborations, led by Riccardo Tisci. There’s no set schedule for the drop collections by Burberry; CFO Julie Brown told investors on Wednesday morning that the result would be more product releases throughout...
Bluemercury founder Marla Beck: ‘What’s influencing beauty categories is the Instagram effect’ The multi-brand approach to beauty retail has since taken over the industry, and Bluemercury has evolved with it. Founder Marla Beck joined the Glossy Podcast to discuss how beauty has evolved in the Instagram era, who wins when customers are in charge and how product innovation is changing the industry.