Alex is a 22-year-old social media manager for a startup. Six months ago, while standing in a crowded No. 3 express train on the way to work, he had a panic attack.

Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely...

Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to 2012. Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.

David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos. Since then, Dobrik has been able to use that content to get other brands, like EA Games, to do the same thing. Dobrik...

Gen Zers have shown a penchant for activism — from climate change to gun control to other examples of a conscience. They’re changing how media is created and consumed, they shop differently from generations preceding them, and they are pushing workplaces and workforces to change. In this latest issue of...

The 2010s saw a venture capital-fueled explosion of direct-to-consumer brands selling over the internet. Innovative marketing was key to their strategy, but over time, a playbook emerged. 

Gone are the days of big companies and editors setting the seasonal trends and dictating the style rules du jour. Today, brands are letting consumers take the lead.

In our third annual Glossy 50 list, which we've rolled out all week, we’re honoring the industry insiders responsible for driving the year's important changes. This is the final batch of honorees, all chosen for their impact on fashion.

In our third annual Glossy 50 list, rolling out all week, we’re honoring the industry insiders responsible for driving the year's important changes. This is the fourth batch of honorees, all chosen for their impact on beauty.