The pivot from DTC agency executive to DTC founder is likely due to agency employees' close ties with, and understanding of, those brands.

There are over 1 million active Facebook Shops, according to Mark Zuckerberg.

Announced on Wednesday, BFA Impact is a two-pillar initiative of “self-expression” and “sustainability.” BFA Industries has pledged to amplify more than 50 brands from underrepresented communities over the next three years and to eliminate 100% of its virgin plastic waste by the end of 2030.

Founded in 2017 in Shanghai, Ushopal has 13 brands in its portfolio, including Spanish skin-care brand Natura Bissé and French perfume brand Juliette Has a Gun. In 2020, its gross merchandise volume (GMV) reached over $200 million. Its rapid growth in the last four years signifies the growing importance of...

In China's marketing calendar, the white-hot Valentine’s Days (in addition to Feb.14, there’s also the two local ones of Qixi on August 25 and 520 on May 20) remain a battlefield for luxury brands. So some have concentrated their efforts on the rather overlooked White Day, which takes place on...

Ahead of International Women’s Day on March 8, China’s homegrown lingerie brand Neiwai launched a female empowerment campaign that got kudos from local media and female shoppers, via digital channels. It's part of a larger female awakening in China that’s not just about women’s bodies, but also their identities.

For the past decade, Instagram has dominated the marketing strategies of DTC brands trying to reach younger customers. Now, new startups like skin-care brand Habit are finding reason to focus on the Gen Z-friendly TikTok, in hopes of becoming less reliant on Instagram and parent company Facebook.