On March 2, clean beauty retailer Follain’s eponymous skin care-brand is stepping out of its own doors and into Ulta, Anthropologie and QVC. The particular advantage of working with these three retailers is the layered effect they can provide Follain.

Founded in 2015, Winky Lux currently has wholesale partnerships with Sephora, Macy’s, Ulta, Amazon and Nordstrom and typically sells about five products in each retailer. But as the brand has grown, its team has come to understand that having a more substantial presence in individual retailers leads to more sales.

Typically, Supergoop has a product pipeline that covers a five-year span, which is common in the beauty industry. Although it can take years for a product to make it to market, having multiple product ideas at any given time offers room to move up the production schedule to align with...

Benefit Cosmetics is hosting its first macro-influencer event dubbed Beyond Benefit this week in Miami Beach, Fla. as it rethinks its influencer marketing playbook. Historically, Benefit Cosmetics has focused on global influencer trips or local events with micro-influencers. But this time, Benefit Cosmetics invited 42 people with followings between 250,000...

Historically, beauty entrepreneurs have talked up their professional history with heritage companies such as L'Oréal, Estée Lauder Companies and Revlon. But as digitally-native beauty brands have matured, their employees have been branching out on their own.

Point-of-sale lenders like Afterpay, Klarna and Affirm are a modern and digital equivalent of layaway, although customers can receive their purchase immediately instead of waiting to pay it off first. While luxury beauty products or expensive facial devices may warrant the need to pay in installments, the beauty segment as...

Kathleen Fuentes, who uses the handle @Kathleenlights on social channels, is considered a veteran in the influencer space. She started her YouTube channel in 2013 and currently has 4.18 million YouTube subscribers. She has 2.1 million followers on Instagram. Fuentes discussed her takeaways from her failed KL Polish experience, how...

As the fashion industry begins to reconcile its impact on the global climate crisis, some brands are putting their money where their mouth is. In April 2019, Allbirds declared it was self-imposing a carbon tax, as an example of how companies can confront climate change outside of government regulations.

Canadian company Neptune Wellness Solutions launched its first brand under its new CEO, Michael Cammarata, who previously co-founded and led Schmidt's Naturals. Called Forest Remedies, the brand will sell 14 products at launch, including hemp body care, hemp ingestibles and aromatherapy oils. It will expand to 40-plus products by the...