Madagascar vanilla is a core ingredient in 125 Aveda products, as well as the brand’s ingredient story. The first products made using blockchain traced vanilla will begin to appear on store shelves in the second quarter of 2021.

U.S. holiday retail sales will grow less than 1% to $1.01 trillion. Furthermore, brick-and-mortar sales will decline by 4.7% while e-commerce sales will jump to 36% and ultimately account for 19% of total retail sales. 

Innovation in the makeup category is stagnating, and skin care has gained more influencer attention since February. The development of skin-care and hair-care collaborations presents an opportunity for influencers to flex their ability to drive brand equity, if they prove effective.

Ipsy subscribers can purchase Refreshments as a subscription through Ipsy.com, while non-members can purchase à la carte Refreshments products through Refreshments.com beginning in December.

The latest industry shift is one that brings more attention to the granular function of wellness supplements and ingestibles through the term “cellular health.”

In the last 12 months, the clean mascara market has become more crowded, as brands like Cake, Le Bouche Rouge and Westman Atelier have launched their own versions. Therefore, the Kosas team sought to experiment and break through the noise, while getting the product into people’s hands and generating early...

On Friday, mass hair care brand Eva NYC launched a partnership with TerraCycle, with a website relaunch Thursday designed to promote the brand’s ongoing sustainability initiatives. Those plans include moving to 100% recyclable packaging and green energy in the brand’s two New Jersey warehouses by 2021, switching to a mix of...

Kaja joined TikTok in Nov. 2019 and now has 1.4 million followers, while I Dew Care began its channel in Dec. 2019 and has approximately 410,000 followers.

In the runup to Tuesday’s U.S. presidential election, wellness brands are offering products, kits and services aimed at combatting stress and quelling anxiety.