Brick-and-mortar stores have had to limit capacity to 25-50%, remove product testers and deal with the general expectations of lower foot traffic. But the holiday shopping season historically makes up a massive chunk of annual sales.

Gen-Z makeup brand Lottie London -- the sister-brand to nail-care and beauty brand Ciaté London and skin-care brand Skin Proud – launched its TikTok account in April ahead of a wide-scale expansion into Ulta doors, Asos.com, Urban Outfitters and Target, among others.

One of the 2020 sustainability movement's underlying themes is that both large and small brands seek to achieve sustainability. Though shifts in the beauty industry often emerge from the indie sector, sustainability is an arduous and expensive undertaking. Conglomerates and legacy brands have been able to make sizable shifts in...

The new offering is modeled similarly to carbon-neutral efforts, where companies seek to balance out their carbon emissions through positive actions such as planting of trees. In this case, By Humankind is facilitating customer’s individual plastic neutrality through an $8 monthly contribution to Plastic Bank through By Humankind.

Lerer Hippeau’s portfolio is extensive, with a special focus on DTC brands. This includes Glossier, by Humankind refillable deodorant and Glamsquad, among others. From Andrea Hippeau's vantage point, the DTC space has gained a second life due to Covid-19.

Plastic, particularly single-use plastic, has become public enemy No. 1 in the beauty and consumer packaged goods categories. That's because it's derived from petroleum, it's environmentally costly and difficult to recycle, and it typically ends up incinerated or dumped in the ocean.

Wakse, the digitally native at-home waxing brand opened its first brick-and-mortar salon on Monday, in spite of heightened concerns that non-essential retail will need to close again due to Covid-19.

There are currently over 15,000 subscribers and the conversion rate is 35%. Every month, Peace Out reevaluates the marketing strategy for SMS, and in December, the main focus is holiday sales.

Volition and NBCUniversal’s represents a new methodology for leveraging the fame and influence of people, specifically those who exist somewhere in between an influencer and mainstream celebrity.