Waldencast invests in ‘precision skin care’ brand Revea Revea will open a brick-and-mortar location in San Francisco in April, which will be outfitted with dermatological devices that can measure a person’s skin hydration levels, sebum production and elasticity, among other factors. Based on the results, Revea will develop a unique formulas in the form of two serums and...
Launchmetrics x Glossy Research: The top 10 global luxury beauty brands According to Glossy-exclusive Launchmetrics data, the top 10 luxury brands globally in beauty during February saw Dior, Estée Lauder and Shiseido placed in the top three, while Givenchy ranked at No. 10. Dior topped off the list with $41.6 million in MIV, a proprietary Launchmetrics metric standing for media impact...
Living Proof updates product portfolio with new scalp care franchise When Living Proof launched out of MIT in 2005, it was one of the earliest (if not the only) brands to emphasize its science and tech-backed formulas. But now there is more innovation in hair care, and naturally more competition.
How professional hair-care brands are leaning on personalized features to compete In a world in which a person can share a few bits of information with a brand like Function of Beauty, Prose, Strands Hair care or Gemmist and receive back a customized formula, it begs the question of what role a professional stylist now plays.
The problem with post-consumer recycled paper in beauty packaging Brands like Milk Makeup, Oribe, Wildland Organics and Iris & Romeo have all adopted PCR paper in some way across their packaging. However, the complexities of sustainability mean there are no obvious eco-friendly choices, and this potentially undercuts the PCR efforts brands market to their customers.
Buy-now, pay-later platforms are catching on in beauty stores E-commerce buy-now, pay-later companies like Afterpay and Affirm are now heading in-store.
Inside Erno Laszlo’s plan to drive $200 million in sales in 2021 The overarching themes for 2021 are to become less product-focused and more brand storytelling-focused, to further grow the brand’s DTC channel in North America, and to elevate its participation in the wellness movement.
Supermodels emerge as the next batch of beauty brand founders On Wednesday, DTC skin-care brand Covey debuted with three products: a moisturizer, a vitamin C serum and a cleanser, priced between $22 and $59. Co-founded by supermodel Emily DiDonato and Google executive Christina Uribe, Covey is the latest in a smattering of supermodel-founded beauty brands.
Cocokind adds sustainability information to secondary packaging Indie skin-care brand Cocokind debuted a new secondary packaging feature on Tuesday that details sustainability information, in a bid to make the brand more transparent.