The humble bar soap -- once the ire and butt-of-the-joke among the more relevant and innovative beauty products -- is having a renaissance moment.

The beauty industry is on a pathway toward revamping the home. Brands are re-engineering practical but overlooked household devices such as air filters, mini-fridges and humidifiers with a beauty overlay.

From June 15 to June 17, L’Oréal Canada is hosting its first virtual beauty festival using its portfolio of luxury brands, deepening the company’s efforts into livestream shopping.

Hair tool brand T3 Micro is pivoting from its usual product-centric marketing strategy in order to launch a storytelling video series called "I Hair You."

The top-three luxury beauty brands globally in May were Dior, Estée Lauder and Shiseido, while Givenchy landed the No. 10 spot.

On Friday, Estée Lauder officially launched its own TikTok account (@esteelauder), marking the platform’s importance to the premium skin-care category. To mark its entrance onto TikTok, Estée Lauder plans to host a hashtag challenge called #NightDoneRight between June 12 and14th, partnering 11 TikTok creators.

Colgate-Palmolive sent an oral care experiment to outer-space in early June in what could be considered one small step for man, and one big step for the beauty and personal care industry.

On Tuesday, Botox released its new advertising campaign called "See Yourself," which has 18 real-life Botox customers of varying ages, gender and race talking about their Botox usage and answering the question, “What do you see when you look at yourself?”

When Covid-19 required shutting down its in-house studio, Too Faced turned for the first time to its influencer partners to produce 100% of its campaigns. For the brand's latest launch, titled the Teddy Bare Collection which launched in April and expanded in May, Too Faced tapped Militza Yovanka (@militzayovanka) who...