OleHenriksen partners with influencer Jenna Rennert for first product collab The Sephora exclusive skin-care brand partnered with influencer and former Vogue editor Jenna Rennert (@ItsJennaRennert; 107,000 Instagram followers) to create a three-product nighttime regimen in a co-branded kit, which launched Tuesday. It is notable that the nearly 40-year-old brand has not done a collaboration of this kind, given influencer collaborations...
Heyday raises $12 million to fuel its franchising business Heyday, the facial service provider founded in 2015, has now raised $40 million in outside capital. In 2021, the company announced it will add hundreds of brick-and-mortar locations in the next five years via franchising, in locations including Virginia, Texas and Michigan. It currently has 13 locations across the U.S. Also...
Beauty & Wellness Briefing: Dandruff is suddenly attractive With the advent of scalp care as a bonafide sub-category of hair care, the category is now at a point of maturity where it can fragment into specific niches such as scalp-focused hair growth and rejuvenation, and dandruff.
L’Oréal USA introduces consumer-facing environmental labeling The initiative, called Product Impact Labeling System, was first launched in France in 2020 with the Garnier brand. It provides customers with the relative environmental impact of their product compared to other L'Oréal products in the same category. Currently, it is available for Garnier and will expand in 2023 to...
Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays About 60% of Glossy and Modern Retail survey respondents said TikTok is becoming more critical to this year’s holiday marketing plans. Comparatively, 54% of respondents said the same for Instagram, and 44% said the same for influencers.
Christina ‘Tinx’ Najjar: In this economy, ‘influencers need to take their job more seriously’ Since rising to fame in 2020 on TikTok, Tinx has amassed 1.5 million followers on the platform and nearly 500,000 on Instagram. Perhaps best known for parodies of rich moms from different locales and lots of dating advice, Tinx has also managed to carve out a special place within the...
Beauty & Wellness Briefing: Inside Sephora’s 2023 Accelerate cohort If Sephora's latest accelerator is any indication of where the retailer suspects the beauty industry is headed, then we can expect future brands to tell unique and creative stories that bring together the idea of soulful nourishment and product functionality.
Pacifica and Lola collaborate on quirky holiday campaign Starting Dec. 1, the collaboration, called "It's a Wrap," encourages people to forego wrapping paper and stick to the "necessary" wrappers in the form of condoms for their holiday fun. It's a first-of-its-kind for both brands, which have not done co-branded campaigns with other beauty or wellness brands before.
Fable & Mane co-founder Akash Mehta on creating space for Ayurveda beauty Fable & Mane co-founder and CEO Akash Mehta spoke with Glossy about building the brand, unexpected viral moments on TikTok, plans for 2023, and the brand potential within the buzzy and booming hair space.