How OnlyFans is courting designers and bringing more fashion talent to the platform OnlyFan's Creative Fund: Fashion Edition is an incubator program OnlyFans launched on Thursday that will connect around a dozen fashion creators with mentors including stylists Maeve Riley and Law Roach, and beauty guru Sir John.
Following Google’s privacy changes, brands seek new ways to acquire and retarget customers With Apple implementing similar privacy changes last year, brands and advertisers have a headstart in discovering ways to retarget customers without relying on cookies, for example. Brands are now diversifying their marketing mix, with a focus on channels less heavily affected by changes at Google and Apple, including SMS and...
Mexico gains traction as manufacturing alternative for U.S. brands producing overseas Fashion brands have increasingly embraced the idea of nearshoring, or bringing parts of the supply chain closer to where their business is geographically based. Mexico, in particular, is emerging as a popular destination for brands based in the U.S.
How DTC underwear brand Parade is using variable video ads to acquire customers But rather than make discrete single video campaigns and sharing one at a time, Parade has taken a novel approach. Using a company called QuickFrame, Parade created dozens of pieces of videos that can be reassembled controlling for things like different models, different music, etc.
Week in Review: ABG’s vision for Reebok, Yeezy Gap x Balenciaga’s drop, Macy’s spinoff announcement This week, Authentic Brands Group announced a strategic partnership with New Guards Group, with the goal of making Reebok into a luxury-streetwear crossover brand to compete with Nike. Elsewhere, Ye and Demna finally dropped their collaboration through the Yeezy Gap line, and Macy's announced that it won't separate its online...
Authentic Brands Group taps New Guards Group to ‘unlock Reebok’s luxury potential’ Nick Woodhouse, president and CMO of ABG, told Glossy that this partnership is the chance to unlock Reebok’s potential. Reebok’s contemporaries like Nike and Adidas have had no problem straddling the line between streetwear, sports and luxury fashion. In Woodhouse’s mind, Reebok should have that same ability.
More than 70% of Macy’s 2021 transactions were tied to its loyalty program With nearly 20 million new customers shopping at Macy’s for the first time in 2021, the loyalty program is a key way that Macy’s has been turning those newcomers into repeat buyers.
Draper James goes all in on 500-store Kohl’s partnership Beginning on Monday, the brand is selling a collection of over 100 pieces designed with and exclusively sold at Kohl’s. The collection is nearly as large as Draper James’ entire main product catalog and will be sold in over 500 Kohl’s stores, as well as online at kohls.com.
How Neiman Marcus increased hiring and lowered turnover during a labor shortage Time-to-hire is down 32% since 2019; Neiman Marcus is hiring people an average of 22 days faster than it did three years ago. And its turnover rate is down 20% from 2019.