Highsnobiety acquired by Zalando, showing the power of editorial to drive commerce Retail and editorial hybrids like Highsnobiety have become a dominant force in e-commerce in recent years. Companies like Goop, Glossier, Highsnobiety competitor Hypebeast and Net-a-Porter have all flourished off the combined strength of their editorial content and e-commerce sales.
Weekend Briefing: A week of ups and downs for resale and rental Last week presented big news for the resale and rental worlds. The RealReal lost its CEO, Rent the Runway began a comeback and both companies joined forces with a new circular textile group. Elsewhere, Amazon expanded its Luxury Stores platform. And Glossy hosted fashion and beauty leaders at the Glossy...
Inside the Glossy Summit: Marketing on TikTok, TV and direct mail At Glossy’s Fashion & Luxury Summit, brand leaders met to talk about the perils and prescriptions for success in marketing.
Week in Review: Julie Wainwright leaves The RealReal, Fendi x Marc Jacobs, dispatches from the Glossy Summit This week, CEO Julie Wainwright abruptly leaves The RealReal after founding the company a decade ago; Fendi and Marc Jacobs plan to launch a collaboration, according to rumors; and the hosts delve into some of the insights from this week's Glossy Fashion & Luxury Summit, providing details from conversations with...
Overheard at the Glossy Summit: ‘You need to adjust your calendar and add 20 days for shipping’ At Glossy’s Future of Fashion and Luxury Summit in Naples, Florida this week, founders and executives from fashion and luxury brands came together to discuss some of the biggest challenges creating headwinds in their respective industries.
How Ring Concierge turned a burglary at its flagship store into its highest social media engagement ever Wegman and the marketing team at Ring Concierge used the burglary as inspiration for a week-long digital and in-person campaign.
Weekend Briefing: Levi’s 5-year plan to challenge Gap Last week, Levi’s laid out its plans to challenge other American apparel conglomerates, putting it on a path toward becoming a $10 billion business. Elsewhere, there were movements in the plus-size fashion space, Pinterest acquired The Yes, and fashion embraced home decor.
A crowd-sourced collection is the first experiment from Ba&sh’s Creative Lab Ba&sh published a series of a dozen illustrations of fashion concepts on its Instagram page and email newsletter, asking customers to vote on their favorites. A second-round asked for votes on the best colors and materials for five winning styles. This week, the crowd-sourced collection finally hit the brand's online...
American Eagle continues the growth of its shipping and logistics business American Eagle is becoming more than a fashion company as the shipping and logistics side of its business continues to expand.