Rhode has a clear-cut trademark infringement case against Hailey Bieber, but faces an uphill battle A high-end women’s apparel brand founded by Purna Khatau and Phoebe Vickers has been using the name Rhode since 2014. On Tuesday afternoon, the apparel brand Rhode and its co-founders filed a lawsuit against the skin-care line Rhode for trademark infringement.
As digital ad costs increase, fashion brands turn to affiliate marketing for efficiency With the cost of customer acquisition and CPM increasing, efficient use of advertising dollars is a chief concern for fashion brands.
Weekend Briefing: With Highsnobiety scooped up, are other streetwear blogs next? This week: a look at what other streetwear blogs-turned-retailers might get acquired next and a report that the E.U. is investigating unnamed fashion brands for antitrust violations. Plus, Commando tries to compete with the new generation of shapewear companies with a new CMO, and the crypto market continues to experience...
Can new regulations offset the economy’s impact on sustainable fashion? For every brand wholeheartedly embracing recycled materials, takeback programs and circular products, there are more who won’t do so without a push. But the companies that have already embraced circularity – and those whose business is built on helping others do so – are hoping that a new wave of...
Highsnobiety acquired by Zalando, showing the power of editorial to drive commerce Retail and editorial hybrids like Highsnobiety have become a dominant force in e-commerce in recent years. Companies like Goop, Glossier, Highsnobiety competitor Hypebeast and Net-a-Porter have all flourished off the combined strength of their editorial content and e-commerce sales.
Weekend Briefing: A week of ups and downs for resale and rental Last week presented big news for the resale and rental worlds. The RealReal lost its CEO, Rent the Runway began a comeback and both companies joined forces with a new circular textile group. Elsewhere, Amazon expanded its Luxury Stores platform. And Glossy hosted fashion and beauty leaders at the Glossy...
Inside the Glossy Summit: Marketing on TikTok, TV and direct mail At Glossy’s Fashion & Luxury Summit, brand leaders met to talk about the perils and prescriptions for success in marketing.
Week in Review: Julie Wainwright leaves The RealReal, Fendi x Marc Jacobs, dispatches from the Glossy Summit This week, CEO Julie Wainwright abruptly leaves The RealReal after founding the company a decade ago; Fendi and Marc Jacobs plan to launch a collaboration, according to rumors; and the hosts delve into some of the insights from this week's Glossy Fashion & Luxury Summit, providing details from conversations with...
Overheard at the Glossy Summit: ‘You need to adjust your calendar and add 20 days for shipping’ At Glossy’s Future of Fashion and Luxury Summit in Naples, Florida this week, founders and executives from fashion and luxury brands came together to discuss some of the biggest challenges creating headwinds in their respective industries.