Alison Partridge Stickney spent the last three years talking to customers, observing their shopping habits, workshopping new production strategies and testing out how to sell extended sizing. The result is Bodequality, Old Navy’s sweeping new campaign that revamps how it sells clothes.
According to Hana Kajimura, head of sustainability at Allbirds, finding a way to make athletic apparel without polyester has been a goal for the company for the last two years. After 70 iterations, Allbirds launched on Tuesday its first activewear collection, called Natural Run. It includes running shorts, bike shorts,...
Launched on Thursday, Tentree collaborated with National Geographic for a collection of loungewear featuring the iconic gold border of National Geographic’s print magazine as well as prints of some classic Nat Geo photography of trees.
In the last few months, brands like Hanky Panky and Victoria’s Secret, fashion platforms like LTK (formerly known as LikeToKnowIt and rewardStyle) and retailers like Neiman Marcus have all found ways to change up their imagery, logos, messaging or product to better reflect the world we live in now.
The company’s 10 physical stores have been one of the main drivers of discovery, with more than 30% of new consignors being introduced to The RealReal through a physical store. The company opened three new stores in Austin, Dallas and Atlanta last quarter, and plans to open two more this...
One of the biggest benefactors of virtual fitting are brands catering to speciality sizes and products requiring particular fits. Brands like ThirdLove and 1822 Denim, which have extended sizing, have started integrating virtual fitting rooms to entice customers wary of poor fits from other brands and to reduce returns, which...
The last few years have seen a resurgence of ’90s-era fashion trends, including bucket hats, baggy jeans and scrunchies. But the latest trend to make its way back from the past is more early-2000s Ashton Kutcher than ’90s Spice Girls: the trucker hat.
Fashionphile and ThredUp are experimenting more with physical channels, and as resale makes the jump to back to IRL, traditional retailers are finding more ways to incorporate the model inside their own walls.
North American revenue was up more than 300% from the previous year, outstripping any other region. In another surprise, it was wholesale that drove the most sales. North American wholesale revenue grew from $23 million last year to $250 million this year.