The Women’s World Cup, taking place from July 20 to August 20 in New Zealand and Australia, has wrapped its first week. The tournament is one of the biggest women’s sporting events in the world, and soccer is by far the most popular sport globally. Fashion brands, always eager to...

On this week’s episode, we talk about LVMH’s earnings and how all of its advertising expenditures are impacting the bottom line. Plus, Mattel president Richard Dickson joins Gap as its new CEO, and Shein is juggling various lawsuits.

Aaron Luo launched the DTC bag brand Caraa in 2015 alongside CFDA Award-winning designer Carmen Chen Wu. Now, eight years into the brand’s life, Luo has another brand under his belt — Mercado — and a new perspective on how DTC brands can grow and be successful in the modern...

Across the apparel industry, brands are putting money into new physical stores. From smaller DTC brands like the swimwear brand Minnow to major international brands like Abercrombie & Fitch and Pacsun, a number of companies have recently opened or announced new stores in major retail destinations like New York’s Fifth...

Last week, the fashion industry was involved in new legal spats, labor strikes, worker protections and debates. In this edition of the Weekend Briefing, I dive into a few of the big stories from the week around these legal and business issues.

Last week, I spoke to Kate Spade and ThredUp about how resale can work as a customer acquisition tactic. Elsewhere, brands like Bvlgari were caught in the crossfire over China’s contentious relationship with Taiwan, and inflation data for June suggests that we may be headed toward a friendlier environment for...

Since 2021, Andie Swim has launched regular collaborations with big name celebrities, influencers and brands including actor Mindy Kaling and womenswear brand Fanm Mon. In addition, the brand has a new wholesale strategy, selling in Nordstrom after a test with the retailer last autumn. And in March, it opened its...

As customer acquisition costs continue to rise, fashion brands are doing everything they can to make the most of their existing customers. Brands like Levi’s are increasingly relying on loyalty program refreshes and relaunches, providing new perks and pushing those programs in marketing to bring in more members.

It’s still early days for Threads, but marketing professionals seem excited over its massive user base and brand-friendly environment.