Athlete and sports team sponsorships are becoming bigger business for brands The business of sponsoring teams and athletes has always been both a financial boon and a mark of pride for sportswear companies. But as sports continue to grow in popularity, events like March Madness, the New York City Marathon and the Summer Olympics in Paris are becoming bigger brand battlegrounds....
Despite low margins, fashion brands are embracing home goods to round out their catalogs In some ways, it’s a natural progression for a fashion brand or retailer to move into the home goods space, as has been shown by the success of home categories by companies like Ralph Lauren and Kate Spade. But there are considerations that brands should take into account, like the...
Weekend Briefing: What Nike’s strategy shift means for wholesale Nike pulled away from wholesale three years ago, but it's currently re-embracing the model as more brands seek out the benefits of selling with a partner.
Week in Review: Shoptalk recap, Nordstrom wants to go private, Gap x Palace This week, we talk about Jill’s experience at Shoptalk, with a focus on the big conversations among attending brands and retailers. We also break down the news that Nordstrom may be going private soon and discuss the new Gap x Palace collab following the appointment of Zac Posen as the...
A new class action lawsuit challenges the opaque process of buying a Birkin bag The suit, filed in California against Hermès, alleges that the brand’s practices unfairly require customers to make multiple ancillary purchases to get to the product that they actually want, a Birkin bag. In doing so, the plaintiffs allege that Hermès has violated the Sherman Act, an antitrust law that forbids...
Luxury Briefing: When it comes to fundraising, ‘everything outside of AI is contracting’ For brands trying to secure fundraising, many of the conversations with investors have proven difficult. On the one hand, it can be a good thing for the industry to support sustainable business models with clear profitability paths, rather than propping up unprofitable businesses for years with venture capital money. But...
‘We didn’t have endless money’: Flawless’s Gabrielle Union and Larry Sims on the challenges of building a brand For Gabrielle Union and Larry Sims, co-founders of the hair-care brand Flawless by Gabrielle Union, the most difficult thing of getting the brand off the ground was keeping their product in stock. In the first months or even years of a brand’s life, too much success can actually be a...
Weekend Briefing: A look at American and European legislation aimed at slowing China’s growth Last week, a number of bills aimed at curtailing the growth of Chinese companies like Shein and TikTok were passed or proposed across the U.S. and Europe, but it's unclear if those measures will be successful or popular.
Week in Review: Talking fashion’s consolidation, the TikTok ban and Kate Middleton, with WSJ’s Sarah Ball On this week's Glossy Week in Review podcast, senior fashion reporter Danny Parisi and special guest co-host Sarah Ball, editor-in-chief of Wall Street Journal Magazine, discuss the consolidation in fashion, including the potential acquisitions by Tapestry of Capri Holdings and by LVMH of Paris Match. Later, they talk about the...