Béis is going after the male demographic by rebranding the Airport Dad For Béis, the campaign marks the first time it has worked with an outside party on a creative campaign. And, in general, it highlights the fact that brands are becoming more willing to work directly with influencers on content creation.
In a disrupted diamond industry, The Clear Cut offers lab-grown stones for free The initiative speaks to current disruption in diamonds, where lab-grown versions’ affordability and abundance of supply are causing sellers of both mined and lab-grown diamonds to rethink their businesses.
Weekend Briefing: Foot Locker and Birkenstock bounce back While the fashion industry has recently seen its fair share of depressing stories — including the back-to-back bankruptcies and closures of beloved fashion brands — all is not lost.
Week in Review: Brand closures, Capri earnings and summer trends This week, we talk about the challenges recently forcing fashion brands to close up shop for good. We also discuss the disappointing earnings report from Capri Holdings and run down some of the summer trends we see on the horizon.
Fashion Briefing: Demand for vintage fashion is at a high This weekend's dedicated events are coming at a high point for vintage fashion. Major companies like Kate Spade are dipping into their own archives, stylists are in an arms race to dig up the best archival pieces for their celebrity clients, and resale companies are growing off the back of...
Week in Review: Mara Hoffman, Ted Baker and the Global Fashion Summit This week, we discuss the closing of sustainable fashion brand Mara Hoffman, the continued struggles of British high-street brand Ted Baker and the efficacy of events like the Global Fashion Summit in Copenhagen.
Fashion Briefing: The big business of sports jerseys in fashion It’s the latest crossover between the increasingly interlinked sports and fashion worlds, following brand sponsorships of women’s athletes in the WNBA and the brands working with entire leagues, like Rhone’s collaborations with the LPGA.
Urban Outfitters delves into Kate Spade’s archives in new vintage collaboration The blast from the past is the latest delving into all things vintage and archival for Urban Outfitters, which recently launched a new Vintage + Remade assortment on its online store. The fashion industry, buoyed by resale and sustainability, has increasingly been looking backward, finding ways to work vintage and...
Viral brand Cakes Body’s advice for TikTok success? ‘Don’t approve content’ Cakes Body’s rapid growth is a testament to the power of viral organic marketing on TikTok. But the looming TikTok ban as well as a need for diversification is pushing Cakes Body to invest more in other platforms. But as brands look to move beyond just TikTok, they’ll have to...