Co-founder Doug Bierton said Classic Football Shirts has been profitable since its first year of operations, and that "every bit of profit goes into buying more shirts." Millions of soccer shirts pass through the company's warehouses every year. On Friday, it opened its newest store location — and first in...

This week, we talk about the possibility that De Beers’s parent company may spin it out into an independent company, the return of the Victoria’s Secret Fashion Show and the continued allegations of abuse at Shein.

In early 2023, the 120-year-old company owned 12 plus- and inclusive-size brands including Swimsuits For All and Roaman’s, which it had acquired over the decades. But in the last 12 months, it has added to its portfolio three DTC and digitally-native plus-size brands, including Cuup, the formerly Walmart-owned Eloquii and,...

On May 10, fans of the breakout celebrity-loved bag brand Aupen had a shock when the brand abruptly deleted all but three of its Instagram posts. The latest two posts declare “Aupen Design Collective bids goodbye.”

On Monday, Fast Retailing opened its first flagship store in the U.S. for GU, a Uniqlo sister brand with a lower price point and focus on a younger Gen-Z audience. The 10,000-square-foot store is in New York City SoHo, a popular retail hub that's seen an 84% increase in retail...

Last week, a merger between Neiman Marcus and Saks Fifth Avenue came closer to becoming a reality, but a newly emboldened FTC may try to block the deal.

This week is all about the Met Gala. The event on Monday proved a big marketing moment for luxury brands like Loewe, as well as a surprising number of mass-market brands including H&M and Gap. We discuss the most interesting looks, the trends that the Met Gala foreshadows and the...

Rhone’s expansion comes at a time when activewear is one of the most crowded categories in fashion. Powerhouse legacy brands including Nike and Adidas, growing mid-size brands like On Running and Gymshark, yoga brands like Lululemon and Alo Yoga, startups with huge amounts of funding like Vuori, and celebrity-backed brands...

In 2017, the company’s innovation team started developing a material they hoped would be an improvement on spandex, with similar or greater stretch and strength but without spandex’s main flaw: its moisture retention.