 Inside Brooks Brothers’ big bet on artificial intelligence
Inside Brooks Brothers’ big bet on artificial intelligence We spoke with Brooks Brothers’ COO Gianluca Tanzi about the brand’s big bet on artificial intelligence, the ways it has affected the brand’s business model and his boundless confidence in AI as a tool.
 How brands use personalization to bring a human element to e-commerce
How brands use personalization to bring a human element to e-commerce In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage.
 Why a multi-brand e-commerce platform could be Kering’s next move
Why a multi-brand e-commerce platform could be Kering’s next move With the purchase of Yoox Net-a-Porter by Richemont earlier this year and LVMH’s expansion into an e-commerce arm of Le Bon Marche with 24 Sèvres, Kering is the only one of the the big three luxury holdings groups without its own in-house, multi-brand e-commerce platform. Kering's announcement this week that...
 Black Friday gave a boost to mass fashion brands, while luxury and streetwear sat out
Black Friday gave a boost to mass fashion brands, while luxury and streetwear sat out Since Black Friday is the biggest shopping blitz in the U.S., mass brands and retailers are trying to stretch out the weekend for as long as possible. High-end luxury and streetwear, however, have kept their distance from the holiday, given their hesitance to discount items to protect their image of...
 How a New York esports team is trying to bridge the gap between gaming and fashion
How a New York esports team is trying to bridge the gap between gaming and fashion As the head of consumer products and merchandising at New York Excelsior, one of the largest professional Overwatch teams in the country, Gangemi has made it her mission to invigorate the crossover between esports and fashion. Esports has a massive reach, projected to bring in nearly $1.5 billion in revenue...
 How David’s Bridal lost its way amid transforming millennial wedding trends
How David’s Bridal lost its way amid transforming millennial wedding trends David’s Bridal is the latest victim of the sea changes that have rocked the fashion world at large, with bridal fashion brands being hit particularly hard as of late. One of David’s Bridal’s top competitors, Alfred Angelo, folded completely and unceremoniously last year, leaving hundreds, if not thousands, of customers...
 Ted Baker bets on wholesale with renewed Nordstrom partnership
Ted Baker bets on wholesale with renewed Nordstrom partnership Ted Baker is one of the key brands that is tying itself closer to Nordstrom through this partnership. In doing so, the brand is refuting the idea that wholesale is less desirable than direct for fashion brands today and asserting that wholesale still has an important place in a brand’s...
Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil Abloh to creative director of Louis Vuitton — one underexplored change that...
 Like To Know It is banking on contextual search and shoppable influencer content
Like To Know It is banking on contextual search and shoppable influencer content The idea behind the new search feature is that customers will “go down the rabbit hole,” searching for products, being inspired by what products are shown alongside the originally searched-for ones, which in turn inspire further searching and purchasing. This is meant to build a sense of personalization that accrues...