How Lane Bryant is strategizing to stay ahead of the growing plus-size market Lane Bryant, once one of the few brands to cater to plus-size women in any significant way, is now one of many in a growing category of plus-size fashion.
Inside American Eagle’s streetwear ambitions While many of the mall brands that were popular among high schoolers a decade ago have struggled or failed, American Eagle is one of the few brands from that era that has managed to remain successful and relatively stable throughout the years. Now, American Eagle is looking for new avenues to rethink...
How Bloomingdale’s is using shop-in-shops to test wider retail strategy Late last year, Bloomingdale’s unveiled a major new concept: a rotating shop-in-shop section called The Carousel that would see curated collections of pieces from a variety of big and small brands centered around a theme. Now on its fourth iteration, Bloomingdale’s says The Carousel has been an important lesson, not...
Why today’s fashion landscape is fertile ground for single-category accessories brands Fashion has shifted focus. Rather than zeroing in on just a few huge brands making up a wide variety of products, the industry has turned its attention to the abundance of smaller brands focused on single categories.
After dropping runway fashion, Calvin Klein turns to TikTok After the high profile departure of creative director Raf Simons, the brand announced yesterday that it would be shuttering the whole runway line that Simons was in charge of. The brand has struggled with earnings as well, with revenue dropping from $142 million in the third quarter of 2017 to...
‘It’s not an easy ship to turn around’: Sperry wants to change up its preppy image New England favorite Sperry is in the midst of something of a soft reboot. After a few years of struggling sales, the brand finally turned positive at the beginning of 2018 and saw slow but steady growth throughout the year.
The race to top luxury athleisure heats up In yet another testament to the faith that investors in have in one of fashion’s biggest trends, activewear retailer Bandier just secured $25 million in funding from French investment firm Eurazeo.
‘Coming down from the mountain’: How the casualization of fashion is affecting traditional luxury brands When Bill White founded Scarpe di Bianco, a brand that makes small batch, handmade Italian leather shoes, “comfort was a four-letter word” in the luxury shoe industry, he said.
‘True technical design’: Inside SoulCycle’s fashion ambitions SoulCycle has been selling limited selections of branded apparel for close to 13 years, but with its latest collection of athleisure products, the brand is branching further into the fashion world than it ever has before.