Mercari wants to edge out resale competitors by authenticating luxury through an app Trustworthy authentication is necessary for resale companies to compete, particularly for high-end items like handbags. But at the same time, sellers often choose to work with a company based on the speed they can pay and the convenience of the transaction. That’s why Mercari, a resale platform with operations in...
1 year in: How sneaker brand Cariuma is making a $1 million investment in sustainability pay off The DTC footwear sector is crowded, with big names like Veja and Allbirds already well established, but Cariuma co-founders Porto and David Python have managed to grow the company by 25% month over month, doubling the company’s sales every three to four months, since its launch last May.
‘Lack of control is the hardest part’: Young brands are rethinking investment in PR Many young brands still want to be able to rely on PR agencies to build buzz. As the fashion startup space gets increasingly crowded, brands need to be as competitive as possible to cut through the noise. However, they often struggle with formulating a proper PR strategy, including finding the...
Retailers looking to emulate young brands’ success are still recirculating the same executives One of CEO Tim Baxter’s first orders of business after being appointed in May, alongside developing a new, more nimble corporate strategy, was handpicking new members of the company’s executive leadership board to help turn things around. Many of Baxter’s executive choices proved to be from brands that are going...
Rent the Runway launches a hotel partnership, as it aims to be a ‘closet in the cloud’ Rent the Runway already has a presence in stores, homes and, as of last year, some work spaces. Now, the rental platform is taking the next logical step: hotels.
‘It’s something we’re really focused on now’: Inside Burberry’s sustainability plan, post-backlash This past summer, Burberry became one of 32 companies to sign the G7 Fashion Pact, one of the biggest cross-company efforts in the fashion industry to reduce waste and harm to the environment. It’s one of several new sustainability projects the company has been working on in the year since...
Plan B: How Ministry Supply overcame a stage of overpromising and underdelivering When Aman Advani and Gihan Amarasiriwardena launched the Kickstarter for their brand Ministry of Supply in 2012, they set a modest goal of raising $30,000, while quietly, optimistically hoping they might break $40,000, selling upward of 300 of their $95 Apollo shirts. The final number once the campaign was over...
How the NBA serves as a window for brands targeting Chinese customers It’s no secret that China is an incredibly valuable market for fashion brands today. But in an effort to reach the Chinese audience, some brands are turning to a decidedly American way to reach those customers: the NBA.
How retailers are strategizing to reduce holiday returns This year, retailers are taking a variety of approaches to minimize holiday returns, including manipulating what products they stock and discount for the holiday shopping rush and working with outside platforms to incentivize gift cards instead of comparatively risky product purchases.