Gorjana’s co-founders Jason and Gorjana Reidel on prioritizing profitability over growth The past few years have seen DTC brands in an arms race of valuation, where VCs and investors have pushed for faster and faster growth, often at the expense of long-term sustainability and profitability. But the pandemic has changed that, according to Gorjana Reidel and Jason Griffin Reidel, co-founders of...
‘A launchpad for new ideas’: How streetwear retailers are tackling TikTok Brands and resellers in streetwear have often had an unspoken, mutually beneficial relationship, but there have been rifts in the past. By ignoring TikTok now, brands could lose out both on driving sales and owning their brand's voice on the platform.
Old Navy tackles the tween market in a very different back-to-school season A few months ago, Andres Dorronsoro, svp and gm of merchandising at Old Navy, realized that the brand had plenty of options for young kids, teens and adults, but the pre-teen or “tween” market -- ages 10-13 -- had been underserved. To that end, on Monday the company launched its...
Fashion warms up to face masks as a new product category La Ligne is one of many brands that has realized face masks' potential. Never before has an entirely new category of apparel become, practically overnight, an essential part of nearly everyone’s daily wardrobe, Howard said. What began as a medical necessity is slowly morphing into a new accessory, subject to...
Confessions of a fashion intern: ‘So many companies rely on free labor’ Glossy spoke to a young Black woman, who has had three internships in the industry in the last year, to talk about what effect unpaid work has on fashion’s diversity problem and on the young generation of future fashion workers.
The rise of the fake designer mask The overnight necessity of face masks has created an opportunity for brands to sell in a new accessory category. But it's also created an opportunity for counterfeiters.
Resale platforms compete on timeliness, but the pandemic has forced delays The different resale platforms have experimented with multiple processes to get an edge on their competitors, with the idea that high volume sellers will be attracted to whatever place will let them sell and get paid fastest. Unfortunately, the coronavirus pandemic has disrupted many of those time-saving efforts.
Welcome to the age of coronavirus-inspired fashion Several months in, brands are coming to terms with the coronavirus as a permanent feature of the cultural landscape for at least the foreseeable future. The impact it’s had on fashion has been immense and immediate. And now, the effects are seeping into the design process, as well.
Inside Paskho’s decentralized American manufacturing experiment Last week, Paskho launched an ambitious new project, one that Robinson admitted is being figured out along the way. The project, called Community Made, sees Paskho moving all of its production out of Asia and to a decentralized new system, where materials are sent directly to the homes of a...