In a crowded rental market, platforms are betting on new subscription tiers to stand out Two years ago, fashion rental company Le Tote phased out its unlimited rental model in favor of more limited plans. Now, as the fashion rental market has become increasingly crowded and competitive, Le Tote has brought Unlimited back with an aggressively low price point to stay competitive in the rental...
Inside a Chinese manufacturing hub’s return to normalcy as coronavirus spread slows The impact of the coronavirus has so thoroughly disrupted supply chains that some brands are chalking up the entire spring season as a loss, according to a Chinese garment manufacturer.
Keds puts a print catalog at the center of its new marketing strategy When Lisa Lewis joined Keds as vp of marketing a year ago, she was tasked with coming up with a way to revitalize the brand. Twelve months later, Keds is launching a new marketing strategy with an unexpected non-digital focus.
Rent the Runway adds new subscription plan as competitors enter the market As the rental field continues to get more competitive, Rent the Runway is tinkering with its existing subscription plans by adding a third option in between the lavish Unlimited subscription and the more barebones one-swap subscription.
‘Hibernating the business’: DTC brands are making tough decisions to deal with coronavirus long term In the early days of the coronavirus’ first impacts on the fashion ecosystem, factories in China were closed for the Lunar New Year and the effects were not immediately apparent. Brands took short-term measures, like having people work from home and call into meetings. But now, as the global ripple...
Farfetch is using its Dream Assembly mentorship program to find future partners On Thursday morning, representatives from more than a dozen fashion tech startups were in attendance at the New York Stock Exchange where luxury retailer Farfetch led a full day bootcamp. Speakers like John McPheters, co-founder of Stadium Goods, and Jeff Fowler, president of Americas for Farfetch, led discussions and gave...
What’s next for LVMH’s 24S? In June 2017, feeling pressure from the success of online luxury platforms like Farfetch and Net-a-Porter, LVMH launched its own multi-brand home for e-commerce: 24 Sevres, which was later renamed to 24S. But in the two-and-a-half years the platform has been in existence, the platform has gone through a rebrand...
Startup fashion brands are demanding more from their PR agencies The past month has seen a number of shake-ups in the world of fashion public relations, with multiple agencies either voluntarily closing up shop or shutting down because they couldn’t keep the business afloat. But fashion PR isn’t dying, it’s just evolving.
Feit’s repair program shows how a young DTC brand can emulate legacy shoemakers Feit is one of many young brands eschewing the VC business model of immediate short term growth, and instead is looking to emulate brands like John Lobb and Berluti, who treat their shoes like investments that can last decades. The model is meant to cultivate lifelong loyalty and build up...