Yoox targets millennials with new AI shopping avatar Yoox, one half of the Yoox Net-a-Porter group, announced today the launch of a new tool called YooxMirror that introduces several new functions to the brand’s iOS app, some of which are in line with other trends in the e-commerce industry and some are completely unique.
Farfetch launches visual search feature as luxury plays digital catch-up There have been rumblings about Farfetch bolstering its visual search feature for several months now. In October, Digiday reported that Farfetch was building in-house visual search technology. Now, the company has announced a partnership with visual artificial intelligence company Syte to launch an in-app, iOS search feature.
How digital sports media company Overtime is using merch and pop-up retail to engage its audience When digital sports media company Overtime was first founded by Dan Porter, the team would get frequent requests from its young audience wondering where to get T-shirts with the O logo on the front. These shirts were not for sale and had been made just for the company’s employees, but...
Chanel is showing the first signs of evolving into a more flexible, millennial-oriented company Luxury brands are not known for being the most responsive to change and Chanel is the textbook case of a big, slow, stubborn luxury brand. So it was a surprise when Chanel announced on Monday that it would discontinue or severely limit the use of exotic skins and fur in...
How resale and the gray market are forcing watch brands to innovate The rise of the pre-owned watch market has coincided with the growth of secondary markets throughout the fashion industry, from the bustling fashion resale sites like The RealReal to the behemoth of sneaker resale. But for Tirath Kadmar, founder of pre-owned watch market TrueFacet, watches are actually more similar to...
Is price the sole determiner of luxury? As the circular economy grows, streetwear continues to dominate fashion and younger generations of consumers with radically different views on their relationship with brands become more central in fashion, luxury must rethink its own relationship with price in order to remain relevant. Ultimately, elements outside of price will be just...
Inside Brooks Brothers’ big bet on artificial intelligence We spoke with Brooks Brothers’ COO Gianluca Tanzi about the brand’s big bet on artificial intelligence, the ways it has affected the brand’s business model and his boundless confidence in AI as a tool.
How brands use personalization to bring a human element to e-commerce In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage.
Why a multi-brand e-commerce platform could be Kering’s next move With the purchase of Yoox Net-a-Porter by Richemont earlier this year and LVMH’s expansion into an e-commerce arm of Le Bon Marche with 24 Sèvres, Kering is the only one of the the big three luxury holdings groups without its own in-house, multi-brand e-commerce platform. Kering's announcement this week that...