Glossy+ Research: Brand leaders weigh in on the effects of wholesale on direct sales channels As tariffs have shaken the retail market, more brands are turning to retail partners to help shore up their business. However, wholesale comes with its own set of challenges that can be tough for brands accustomed to direct channels to manage.
Glossy Podcast: New leadership at Vogue, Proenza Schouler, layoffs at YNAP — and a luxury watches update with SwissWatchExpo CEO Eugene Tutunikov The Swiss watch industry is in a time of turmoil right now, as U.S. tariffs wreak havoc on its export plans and the prices of luxury watches fluctuate wildly.
Fashion Briefing: How Aldo is leaning on TikTok for its continued comeback Aldo is leaning into what’s working — including viral TikTok campaigns and a heavy reliance on user-generated content — as it repositions the brand’s marketing strategy.
New logos, new store features and customization: How DSW is repositioning itself in an uncertain market The core of the brand repositioning is based on something the team learned from customers: DSW shoppers like to be surprised.
Fashion Briefing: Fashion brands descend on the US Open This year’s tournament is awash in fashion partnerships, athlete collaborations and U.S. Open-themed activations both official and unofficial.
L’Oréal-owned Essie’s sports partnership has generated 4 billion organic impressions In May, the L’Oréal-owned brand Essie collaborated with the New York Liberty women’s basketball team as part of a campaign to promote its Gel by Essie, a long-wear nail polish product. But rather than players, the campaign spotlighted Liberty’s beloved mascot, Ellie the Elephant. To date, the campaign has earned...
Glossy+ Research: Wholesale fashion brand execs speak about the challenges of working with large and specialty retailers This month, Glossy brought together a group of fashion brand founders and leaders to discuss the state of the wholesale market. With tariffs having shaken the retail market, more brands have turned to retail partners to help shore up their business. But wholesale comes with its own host of challenges.
Glossy Podcast: Valentino’s new CEO, Guess’s acquisition and TJ Maxx’s earnings — plus, a chat with Off Season’s Vicky Picca This week, we take a look at Ricardo Bellini’s appointment as the new CEO of Valentino, the acquisition of Guess by Authentic Brands Group and the good earnings results from TJ Maxx. Later in the episode, we have a dispatch from our Sports Opportunity digital event, in which our editor-in-chief,...
Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool At a time when the consumer market is anything but certain, a consistently selling product that keeps customers coming back is every fashion brand’s dream. Mack Weldon, the men’s comfort apparel brand, has spent the last decade cultivating just that in its popular Ace Collection line, and it’s paying off...