Fashion Briefing: Fashion brands descend on the US Open This year’s tournament is awash in fashion partnerships, athlete collaborations and U.S. Open-themed activations both official and unofficial.
L’Oréal-owned Essie’s sports partnership has generated 4 billion organic impressions In May, the L’Oréal-owned brand Essie collaborated with the New York Liberty women’s basketball team as part of a campaign to promote its Gel by Essie, a long-wear nail polish product. But rather than players, the campaign spotlighted Liberty’s beloved mascot, Ellie the Elephant. To date, the campaign has earned...
Glossy+ Research: Wholesale fashion brand execs speak about the challenges of working with large and specialty retailers This month, Glossy brought together a group of fashion brand founders and leaders to discuss the state of the wholesale market. With tariffs having shaken the retail market, more brands have turned to retail partners to help shore up their business. But wholesale comes with its own host of challenges.
Glossy Podcast: Valentino’s new CEO, Guess’s acquisition and TJ Maxx’s earnings — plus, a chat with Off Season’s Vicky Picca This week, we take a look at Ricardo Bellini’s appointment as the new CEO of Valentino, the acquisition of Guess by Authentic Brands Group and the good earnings results from TJ Maxx. Later in the episode, we have a dispatch from our Sports Opportunity digital event, in which our editor-in-chief,...
Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool At a time when the consumer market is anything but certain, a consistently selling product that keeps customers coming back is every fashion brand’s dream. Mack Weldon, the men’s comfort apparel brand, has spent the last decade cultivating just that in its popular Ace Collection line, and it’s paying off...
Blake Lively announced as Glossy Pop NYC speaker We’re excited to have Lively speak about the evolution of Blake Brown at Glossy Pop NYC on September 5.
From tennis to baseball to the NFL, jewelry brands are embracing sports for viral growth While the rest of fashion has been crossing over with sports for years, jewelry is newer to the arena. The contrast between the intensity and performance of sports and the luxuriousness of fine jewelry makes for an odd pairing. But as the line between sports and the rest of culture...
Glossy Podcast: Tariff update, HanesBrands acquired, Willy Chavarria apologizes — and a roundtable conversation on the state of sneakers In this week's episode, we host a roundtable discussion on the state of the sneaker market.
Fashion Briefing: How fashion brands are optimizing their AI search result performance Over the last few weeks, Glossy spoke with several brand workers about how they’re approaching optimizing search for AI models and where they’re finding good information. The field is still very new, so many said they are still figuring out their strategies, but a few common themes stood out.