FP Movement is in a growth and investment period. The brand will open 25 stores over the next year, adding to the five it opened in the last quarter. It currently has 56 stores.

On this week's Podcast, Glossy’s research director, Li Lu, breaks down brands' retail strategies for the holiday 2025 season. The conversation draws from Glossy's annual Glossy+ Holiday Research Report, released earlier this month.

Not only are today's WAGs serving as brand ambassadors, but they’re also taking a more active role in fashion as trendsetters and even designers. And often, the most influential women are just as notable for their own careers as for the men they’re linked to.

At a time when customer acquisition and marketing are becoming more challenging and expensive, fashion brands are increasingly seeing wholesale as a solution.

Good American co-founder Emma Grede says the partnership with Dolly Parton isn’t just about her star power, though that helps. It’s also about embracing Americana heritage and style, which have gained popularity in fashion, especially in denim.

The Victoria’s Secret fashion show was a cultural juggernaut for many years, but amid the brand’s years-long identity crisis, its role in the overall business has remained uncertain. The brand took a hiatus from doing an annual show from 2019 until its return last year. Ultimately, Victoria’s Secret's leadership chose...

Cider is growing in popularity among Gen Z shoppers – nearly 70% of its customers are ages 18-24, and it sells several million garments per month in over 130 countries.

On the latest Glossy Podcast, the hosts discuss the slate of big debuts at this season’s Fashion Month. Across New York, London, Milan and Paris Fashion Weeks, over a dozen brands debuted collections from new creative directors.

Exclusivity remains a go-to strategy for online fashion retailers and shopping platforms as they seek to lure in brands and customers. That goes for established players like Farfetch, as well as new platforms like Cake.