Glossy+ Research: Top TikTok Shop brands on the investment needed to win on the platform This month, Glossy brought together a group of leaders from brands investing in TikTok Shop to discuss the time, money and content required to make TikTok Shop worth it.
As tariffs hit brands and customers alike, more price hikes are coming in 2026 2026 is likely to be the year when fashion consumers really start to notice brands' price increases.
Glossy Podcast: The biggest questions around the fashion industry as we head into 2026 On this week's episode, our first of the year, we're taking a look forward at the biggest questions, trends and stories that we expect to cover in 2026.
Many fashion companies went out of business in 2025. More may be coming in 2026 2025 saw an unprecedented number of factors putting pressure on companies' bottom lines. Amid tariffs, rising costs of living and doing business, and a pullback in consumer spending, it has been a tough year for consumer brands.
Heading into 2026, the Glossy team compiled a list of what we think will be "in" and what is on its way out.
Eugenics, AI slop and cultural appropriation: The fashion and beauty controversies that defined 2025 2025 came with plenty of controversies and scandals. Fashion and beauty brands got caught up in familiar controversies, like accusations of racism and cultural appropriation. But there were also newer scandals, such as leaning too hard on AI in marketing. The way they responded to those scandals is worth analyzing.
How American Eagle ‘defined culture’ this year American Eagle dominated the fashion conversation this year — from the Sydney Sweeney jeans campaign that ignited a weeks-long debate (though references are still rippling through American popular culture today) to the collaboration with Travis Kelce, announced just after his engagement to Taylor Swift. “I’m most proud that we didn’t just...
‘Moving even faster’: Target is stockpiling raw material and using AI to capitalize on trends as they come Jenny Breeden, svp of owned brand product design and packaging at Target, walked Glossy though some of the new speed-focused strategies the company has started adopting.
Glossy Podcast: Breaking down the K-shaped economy This week, we're discussing the K-shaped economy, a term that's recently come into vogue to describe the sharply diverging fortunes of wealthier Americans and the rest. At the higher end, consumers are still spending like nothing has changed, but lower-income consumers are cutting back on spending as costs of living...