Watch this full video to learn more about the types of sponsorship content that perform best on Instagram and YouTube, as well as upcoming trends in influencer marketing.

Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event tools at their disposal. As new event strategies continue to emerge, Glossy looked at the current events landscape...

In this edition of the Glossy+ Research Briefing, we take a look at the power influencers have to build up and break down a brand, especially those that miss the mark on social issues like diversity and inclusion.

In this edition of the Glossy+ Research Briefing, we take a look at why more sports stars have been invited to the Met Gala in recent years than social media influencers.

In this edition of the Glossy+ Research Briefing, we look back at the history of influencers at the Met Gala and examine why they may not be the best fit for exclusive events.

In this edition of the Glossy+ Research Briefing, we examine how sponsored content on smaller influencer Instagram accounts receives more follower interaction, while on YouTube the opposite is true, as reported in Glossy's newly released 2024 Influencer Index.

To measure the impact influencers have on consumers’ purchasing behaviors, Glossy+ Research analyzed the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the influencer marketing trends for the year ahead.

In this edition of the Glossy+ Research Briefing, we analyze LVMH’s 2024 first-quarter earnings. As one of the largest luxury conglomerates, its earnings report gives insight into the current state of the luxury market. 

In this edition of the Glossy+ Research Briefing, we look at the brands participating in Coachella pop-up events this weekend and what marketers are saying about the effectiveness of live event marketing strategies.