Research Briefing: Brands bet on gift guides, haul videos to inspire holiday gifting In this edition of the Glossy+ Research Briefing, we highlight the marketing tactics that brands and retailers are using this holiday season, as seen in Glossy’s 2024 playbook for holiday marketing and commerce.
Research Briefing: Marketers are optimistic about holiday spending In this edition of the Glossy+ Research Briefing, we examine marketers’ revenue expectations for the upcoming holiday season from our recently released 2024 playbook for holiday marketing and commerce.
Glossy+ Research: The 2024 playbook for holiday marketing and commerce A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.
Research Briefing: Agencies recognize the potential of RMNs for brand storytelling and awareness In this edition of the Glossy+ Research Briefing, we unpack why agencies are advising their clients to invest in retail media, as seen in our latest report on the state and future of the media agency,
Research Briefing: Brands continue to invest in TikTok despite potential U.S. ban In this edition of the Glossy+ Research Briefing, we take a look at marketers’ current TikTok investments, despite the threat of a potential ban in the U.S.
Research Briefing: Brands lean into videos and user-generated content on socials In this edition of the Glossy+ Research Briefing, we take a look at marketers’ social media content strategies on platforms like TikTok over the past 12 months.
Research Briefing: Startups use pop-ups to market test new markets and concepts In this edition of the Glossy+ Research Briefing, we examine how temporary pop-ups are helping digitally-native startups deliver unique in-person brand experiences in multiple cities across the U.S.
Glossy+ Research: How pop-ups are helping digital startups grow their business A look into how digital startups are using temporary pop-ups to conduct market tests and reach customers with a unique brand experience.
Research Briefing: U.S. Census data provides silver lining that consumers are still spending In this edition of the Glossy+ Research Briefing, we analyze August 2024 retail sales figures from the U.S. Census Bureau.