Research Briefing: Unpacking marketers’ 2023 holiday marketing and commerce strategies In this edition of the weekly Research Briefing, we highlight our recently released 2023 holiday marketing and commerce strategies report that unpacks marketers’ top holiday plans.
Research Briefing: CMO Strategies beyond Amazon — the strengths of the top retail media networks In this edition of the weekly Research Briefing, we highlight the second of two reports focused on retail media within our CMO Strategies series. This recently released report analyzes major retail media networks, including Walmart Connect and Target’s Roundel.
Research Briefing: CMO strategies for key metrics and challenges behind social platforms In this edition of the weekly Research Briefing, we highlight the second of two reports focused on social media within our CMO Strategies series. This recently released report analyzes the key performance indicators marketers monitor and the challenges they face on each social platform.
CMO Strategies: The key metrics and challenges behind each social platform – from Instagram to X This installment of our CMO Strategies series featuring social media, hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.
Research Briefing: CMO Strategies for marketing channels from social media to streaming In this edition of the weekly Research Briefing, we highlight our CMO Strategies series. This series analyzes strategies and challenges across leading marketing channels — social media, retail media, display advertising and ad-supported streaming video — to identify key trends and best practices.
Research Briefing: The research behind Glossy’s Roundtable with Hervé Léger In this edition of the weekly Research Briefing, we highlight the topics discussed in Glossy's member-exclusive executive roundtable event hosted with Hervé Léger, supported by recent data from Glossy+ Research.
Research Briefing: Matches Outlet attracts shoppers seeking more affordable luxury options In this edition of the weekly Research Briefing, we examine e-tailer Matches’ recent addition of Matches Outlet to attract shoppers to its site looking for deals, with focal points from Glossy’s annual report.
Research Briefing: Essence invests in long-form content, as it’s shown to create more meaningful engagement In this edition of the weekly Research Briefing, we share focal points from Glossy’s YouTube Influencer Index and case study highlighting how marketers are creating long-form social media content and using influencers for events
Research Briefing: Retailers tackle worsening economic conditions by leaning into blockchain technology like NFTs In this edition of the weekly Research Briefing, we share focal points from Glossy’s emerging technologies series highlighting marketers’ use of blockchain and augmented reality.