Awards

With Benefit Cosmetics’ pink Bronco giveaway, both customers and the brand came away as winners

By Emily Jensen

Sep 22, 2025

For its biggest giveaway yet, the LVMH-owned cosmetics brand enlisted Ulta Beauty to help stage a giveaway to one customer of a pink Ford Bronco. Benefit shared the inside story on the campaign that won it Best Brand Activation at the 2025 Glossy Pop Awards.

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Virtual October 22, 2025
AI Marketing Strategies
In this live event, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.
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Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
13
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Virtual November 13, 2025
The Future of Commerce
Industry leaders will break down how they’re winning at modern commerce by using AI to their advantage, updating their marketing playbooks, elevating the customer experience and more.