Awards

With Benefit Cosmetics’ pink Bronco giveaway, both customers and the brand came away as winners

By Emily Jensen

Sep 22, 2025

For its biggest giveaway yet, the LVMH-owned cosmetics brand enlisted Ulta Beauty to help stage a giveaway to one customer of a pink Ford Bronco. Benefit shared the inside story on the campaign that won it Best Brand Activation at the 2025 Glossy Pop Awards.

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